Polarization in Us Politics

Analyze the evidence that American politics is becoming more polarized. If so, is this a reaction to the polarization of political elites? Approx 1500 words 13/12/10 â€Å"The election of 2008†¦ marked the end of an epoch. No longer could Republicans count on the basic conservatism of the American people, the reflexive hostility to candidates who favour big government† (Darman, 2010, 34)In the 1970s and 1980s there was a consensus that the importance of political parties was in decline, that the shared conservative ideology of the American electorate was reflected in the similar ideology and policy of the Democratic and Republican party. Now, however, the parties are seemingly taking on renewed importance as the population of the United states grows less and less homogenous. There is now a consensus in the American media that their politics are increasingly Polarized between the liberal voters who vote Democrat, and the more traditional conservatives who support the Repub lican Party.This essay will assess the evidence for whether or not the American political system is indeed polarizing, and if so, then for what reasons? The role of political elites will also be examined, whether or not they are polarizing aswell, and whether this is a large contributing cause of the polarising of the mass? Many, including Marc Hetherington, contend that there has indeed been a period of mass and elite polarisation, and Hetherington believes that the mass polarization is a reaction to the elites increasing partisanship (2001, 621, 629).There is evidence in surveys that the political elite is polarizing; the amount of self proclaimed â€Å"very conservative† Republicans in congress and senate has risen from 12 to 30 percent since 1972, and the amount of â€Å"very liberal† Democrats has risen from 8 to 20 percent (Stone, 2010, 39), this shows that as much as half of delegates are radicals. For this reason political debate has grown more and more rancoro us, both in Washington DC and in the media. The role of information in Democracy cannot be understated, it is a cornerstone of Dahls Polyarchy (1972).Although some media companies may attest to attempting to provide news without bias, their agenda as businesses is to turn a profit and as it is common for them to take up political positions in order to gain market share. To illustrate this, Fox News 24 hour television station was introduced in 1996 (this in itself could be seen as evidence for polarization) and by 2000 had managed to attract 17 percent of the US population by adopting a staunchly conservative viewpoint (DellaVigna, Kaplan, 2007), while one must stop short of attributing the Republican success at the 2000 election to the introduction of a conservative news station.The same study shows that not Fox News' emergences causation with an increase in voter turnout (DellaVigna, Kaplan, 2007, 1228), arguably mobilising a previously disenchanted group. The radical left and righ t leaning delegates mentioned above are naturally the most visible politicians to the public in terms of media coverage as a result of the medias wont for framing politics in terms of conflict (Hetherington, 2001, 622).It follows that the mass public will draw their positions from the partisan opinions and attitudes which they are exposed to on their televisions and in their newspapers, either in support of, or by vehemently disagreeing with, the controversial politicians, political pundits and journalists, and will express these outlooks in the polls come election time. One tool which the media can use to project an image of a polarized country is by utilising state boundaries to show the success of the different parties in nationwide elections.The red state/ blue state maps are now a fixture of the news coverage as election results flood in, but it is interesting to note that as recently as 1984 Democratic victories were shown in red and Republican in blue. It is also curious that red, long the colour of Marxism, of Red China and Communist USSR (Patton, 2004). The only relevance of these points is to show that the apparent deep rooted polarized political situation is both modern and subject to quite sudden change. The red/ blue map shown in Figure one shows how modern Polarisation has manifested itself over the last four elections.The dark red and blue show that those states have voted Republican or democratic respectively all four times. Lighter shades show that party has won all but once, while purple shows states which have gone to the Republicans and Democrats twice each. On first glance this seems to back up the polarization theory, as Fiorina and Adams put it; â€Å"when the 2004 election almost reproduced the 2000 map, belief in the polarization narrative peaked as social conservatives gloated about the purported importance of â€Å"values voters† for the re-election of President Bush, and liberal commentators bitterly accepted that interpreta tion. â€Å"(2008, 564, 565)However when one examines the map in figure 2 which breaks down the 2008 election by county, rather than state. This map seems to throw an interesting side note onto the red state/ blue state theory. While there is seldom a completely red or blue dominated state, in terms of area covered on the map, there is far more covered by republican red. The fact that the democrats won the election with so much less area covered shows that the blue areas are high in population denstity- cities and large towns. Rather than Republican south versus Democratic coasts, Figure 2 indicates a division between Rural Republican and Urban Democrat areas.Fig. 1 Fig. 2 There are other problems with the above quote, which Fiorina and Abrams do draw attention to. For instance the assumed intrinsic connections common to the â€Å"value voters† are not as strong as they may seem. For instance Democratic presidential candidate John Kerry managed to pull one third of white eva ngelicals, and one third of gun owners (Fiorina and Abrams, 2008, 568). These are two criterion of the stereotypical conservative Bible-Belt citizen, and the media would have us believe that almost every single one would have supported the incumbent George W.Bush. This exaggeration is typical of the American media's attempt to depict American politics as more polarized than it is. Haley Barbour, governor of Mississippi and former chairman of the republican party here how he takes political news (in this case the pessimism about the future of the Republican party after the election of Barack Obama in 2008) with a pinch of salt; â€Å"In politics, things are never as good as they seem (in the media) and they're never as bad as they seem† (Darman, 2010)If there is such polarization in the USA, such defined political cleavages, why then is every election so tightly contested, which Barone calls â€Å"The 49 Percent Nation† (Kaus, 2004)? Surely if the nation was split along regional, urban/ rural, religious or ideological divides, then surely one group would be able to dominate the other, at least periodically, and one party would enjoy longer periods in office. In the past two decades no Presidential candidate has acheived more than 54% of the popular vote. Barbour implies that the greatest reason the democrats won the 2008 election is because it was simply â€Å"their turn† (Darman, 2010).Mickey Kaus of political comment website Slate Magazine, attributes this seemingly strange run of results to the Median Voter Theory, also known as the Black Theorem (Black, 1948). Kaus explains that the ideological positions of the Republican and Democratic parties are not fixed, they do not remain where the lines in figure 3 show, rather they will gravitate towards the point upon the scale which will guarantee the greatest support. Because of this, in both the upper and lower graphs (ie regardless of whether the voting public is polarized or not) both the main parties would lie more or less in the centre of the graph.The non proportional representation, two party electoral system reinforces this, as if their were many parties competing seriously it would allow for minority parties which could take up more extreme left or right points on the scale. Figure. 3- the vertical lines represent where ideology-driven liberal and conservative parties would be fixed upon the scale. The other line in each graph shows the how the voters are distributed along the political spectrum. In conclusion, there is significant evidence to show that a period of polarization has been occuring in the politics of the United States of America since approximately the mid 1990's.There are a myriad of reasons which could be applied, too many to be mentioned here, for example Hetherington mentions that Presidential approval ratings and poor economic performance can often lead to polarization. The greatest factor however, to stretch the US electorate's homogeneity i s the influence of the elites and the mass media. Arguably this could be seen as a give-and-take progression, with the elites emerging from the mass to elevated positions from which they may influence the mass, and the media reacting to the mass in order to produce a marketable service.Furthermore it is important to note that although the USA does exist in a somewhat polarized state, the extent of that polarization is not as clearcut as sections of the media would have one believe. The US is not simply a nation off older gun toting, gay hating, anti abortion Republicans and younger coastal, ethnically diverse gay loving pro-choice socialist Democrats. Perhaps a more apt description would be as a nation of centralist influenced by a small amount of more extreme outliers of liberal and conservative persuasion.Bibliography Political Polarization in the American Public, Fiorina, Morris and Abrams, Samuel, 2008, Stanford Resurgent Mass Partisanship: The Role of Elite Polarization, Hether ington, Marc, 2001, American Political Science Review The Fox News Effect; Media Bias and Voting, DellaVigna, Stefano and Kaplan, Ethan, 2007, Harvard On the Rationale of Group Decision Making, Black, Duncan, 1948, Chicago The Anti-Obama,Darman, Jonathan, 2010, Newsweek Fight Club, Thomas, Evan and Taylor Jr, Stuart, 2010, Newsweek

Biology in Everyday Life

Biology Ariticle Summary #2 How Darwin won the evolution race Stem cells are defined by their ability to self-renew or to differentiate into a range of somatic cell types. Adult stem cells, such as hematopoietic stem cells are found in specialized niches within the body and have been studied for decades. Much of our knowledge about these cells is based on in vitro experiments but the effects of moving them from their in vivo niche to culture conditions are unclear. This Perspective from Penney Gilbert and colleagues from the USA and Sweden focuses on adult stem cells found in skeletal muscle, also known as satellite cells.They address the problem that, once extracted from muscle and placed into culture, satellite cells quickly lose their ability to self-renew, complicating studies into their biology. The development of new bioengineering approaches, such as hydrogel microwell arrays, could solve this problem. These approaches can accurately monitor the behavior of satellite cells and provide robust data sets, thanks to the number of different tests that can be carried out in parallel. To illustrate the usefulness of such tools, the authors show how stem cell division and self-renewal can be tracked in clonal assays using time-lapse microscopy.By increasing the stiffness of the hydrogel microwells in the assays, satellite cells can be maintained in culture for up to one week and successfully engraft back into mouse muscle. Stem cells hold the potential to become part of powerful medical treatments and therapies, but only if we understand how we are changing them by removing them from their niche. This Perspective pushes this issue to the fore and offers some suggestions as to how we can further improve stem cell culture http://the-scientist. com/2012/04/01/are-cancer-stem-cells-ready-for-prime-time/

Case Study, Cultural Turnaround at Club Med Essay

Case Study, Cultural Turnaround at Club Med - Essay Example Sooner, it was able to achieve a considerable growth in the competitive tourism business industry. During the year 2000, the company was highly focused on developing its brand image due to the fierce competition prevailing in the global hospitality industry (John Wiley & Sons, Inc., n.d.). Before the year 2000, the business performance of the organisation has been recognised to achieve substantial growth due to its wide range of tourist villages along with targeting potential clients through its exceptional business strategies. The strategy of maintaining festive atmosphere during all the seasons and maintaining adequate culture within the organisation has been widely accepted, which enabled Club med to attain a competitive advantage in the rapidly flourishing tourism industry (Sheth & et. al., 2010). The strategic reposition along with emphasising on building relationship has significantly facilitated the company to accomplish its desired business goals. In this context, Gracious Or ganisers (GO) responsible for maintaining effective relationship with clients has been identified to play a crucial role by maintaining festive culture throughout all the seasons within the tourist villages. Moreover, the integration of different events for targeting the youths such as cultural shows, sports along with village dances have significantly helped the organisation to obtain a wide attention of the global clients. In addition, the continuance of cooperative relationship between the employees along with their families has also been proven to play a major role for Club Med to maintain its organisational culture (Verdure, 1993). Major Factors for Club Med’s Success between the Year 1950s to 1990s With reference to the case scenario, a set of key success factors can be identified that led Club Med to play a dominant role in all-inclusive resort industry during the years 1950s to 1990s. In this regard, few of the key success factors during those years have been briefly highlighted in the following discussion. Value Creation Strategy The strategy of increasing value of different tourism activities performed by Club Med can be considered as one of the major successive factors that led to provide adequate support to the organisation between the years 1950s to 1990s. With regard to the major functional attributes in the value proposition of Club Med, it has been widely accepted that transportation, food, accommodation along with sports and entertainment events are the four major pillar of the company’s value creation strategy. Innovation The continuous innovation across the major key factors for the global tourists can also be considered to play as essential role in increasing value of its range of tourism services. Moreover, the innovative strategy of integrating exceptional tourism products and/services have act as a shield for the organisation against various potential threats from the global tour operators along with hotel chains within the period of 1950s to 1990s. Few of the remarkable innovative business operations analogous to Club Med during these periods have been demonstrated in the following table. Source: (Marom & et. al., 2003). Organisational Culture With regard to the

In media studies, the critique of ideology is deployed to analyze Essay

In media studies, the critique of ideology is deployed to analyze issues of power in highly stratified liberal democracies. Usin - Essay Example In contemporary times, the influence and responsibility of the media is expanding because of the development of information technology, which is producing new forms of mass media. According to McLuhan’s Technological Determinism theory, the media determines social and cultural changes in communication technology. Therefore, nowadays, the role of the media seems more important than ever before, and if it does not function properly then we cannot expect society to progress in an orderly fashion. Also, in order to become a more productive society, press freedom should be safe from harm, and additionally, critique of ideology should be allowed to function because the critique of ideology observes how appropriate the role of media is in providing answers for society. The critique of ideology also makes people judge misinformation and insists on demanding the truth. However, there is another way to communicate with society: through culture. According to Raymond William, culture can refer to high culture, folk culture, or, in terms of industrial societies, mass culture. As he mentions so often, culture contains human thought, art, and mentality. Culture is the most traditional and natural way of communication between people in society. Therefore, it is significant to study about ideology, and furthermore, what the critique of ideology accomplishes in a liberal democracy. Ideology has multiple meanings, as shown in Olivier Reboul’s classification of ideology. In a book called Language and Ideology, Olivier Reboul classifies ideology to the Napoleon meaning, Karl Heinrich Marx meaning, and sociology of knowledge meaning by Karl Mannheim (Reboul, 1994). First of all, for the Napoleon meaning, according to the document that his secretary kept, he defined it as a disturbance that blocks flexible ideas for hypocrites. He also described that it refers to a person who is abstract and an idealist. It is not used all that commonly, so it will just be treated as hi storical meaning. For the Karl Heinrich Marx meaning, Marx defined ideology as false consciousness, using the metaphor of a camera obscurer. False consciousness means only showing a portion of a concept, and this makes people misrepresent the idea; it does not show what the full picture is. This kind of fantasy intimates with religious and moral principles. In this case, the subject who makes an ideology is dominant, and the person who receives the distorted information is weak and receives unfair treatment. Over time, ideology is a system of awareness or notion that is made from the dominating party. The problem with this is that particular information is accepted as common knowledge to the receiver. The Napoleon meaning criticizes the existing rulers while the Marx meaning is trying to remedy society. However, the last ideology’s meaning is completely different from the above two meanings. This ideology comes from the Hungarian-born German sociologist Karl Mannheim, and is called the sociology of knowledge. This idea is based on neutrality and first appeared in the 20th century. He terms ideology as every image that can be seen in a certain group. He emphasized that the composition of a group helps the group to work together. This idea is less controversial than the other two and is a unique cultural idea; however, it’s true that this makes it more open to debate. How does ideology apply to cultural

Interview on ethical dilemma part 2 Essay Example | Topics and Well Written Essays - 500 words

Interview on ethical dilemma part 2 - Essay Example She asserts that the Bible does not allow any form of human interference with human life. As such, death should not be voluntary or induced. The autonomy of a patient to choose his or her destiny as far as health is concerned fails to consider other interested factions. Thus, patients cannot decide to end their lives since repercussion run deep within the society. Euthanasia leads to wider social problems and introduces discomfort within a society. Families break due to differences in opinions regarding euthanasia. Family members of patients are required to consent to the move before it is done. In many instances, there is hardly consensus and only the decision of the patient and the majority of family members prevails. As such, the decisions leave a broken family. She further claims that different views in a family may result in depression and other health related problems. Parker accepts that patients have autonomy over their lives. She also accepts that there are many complex situations where patients suffer and have little chance of survival. However, there is no clear method to determine when to die, and whether a patient has the right to decide to stay alive or die. Some patients, especially parents or older siblings, are relied upon by children and other dependents for survival. As such, their decisions and actions directly affect others. It is important to stay alive since it gives hope to the dependents of possible healing. Ending the life of such individuals makes people lose focus and hope in life. Allowing people to decide their fate erodes the societal perception towards life. Society regards life as precious and supposed to be preserved at all times. Assisting people to take life communicates a wrong message to the society. Thus, it is imperative to treat the patient until he or she dies out of the severity of illness rather than assisting them to take their life. Doing so would

Business law ( write a short story using the therms) Essay

Business law ( write a short story using the therms) - Essay Example is case had a condition precedent attached to it since the buyer of furniture is demanding that the furniture should be imported by no later than May 01, 2010 at London Port. If Simons Co. fails to export the requested items by the required date than Ajax Co. is declared free from making any payment since the condition precedent has not been fulfilled. Simons Co. being a multinational organization has the ability to borrow funds from international sources. It had initially borrowed fund amounting to $950,000 from Bank of England. So within the contract, Simons Co. contracts Ajax Co. to pay $950,000 to Bank of England if the contract is executed. The Bank of England is basically the creditor beneficiary in this case. On the other hand, by the virtue of law of assignment Ajax Co. transfers his rights to receive the furniture to Magna Co. which is a local dealer of furniture. Simon Co. was facing buoyant demand in its country and had tough time in meeting the contract. So it further refines the terms and condition of the contract with Ajax Co. that it will delegate its responsibility of manufacturing the required amount of furniture to another local corporation since it might not be able to meet the request due to its limited manufacturing capacity. The contract was finalized and it had all the explicit conditions mentioned and in case if some ambiguous terms are found than court will rule the decision against the party who has drafted the

Reproduction Essay Example | Topics and Well Written Essays - 250 words

Reproduction - Essay Example Estrogen induces oxytocin receptors in the uterine musculature while progesterone softens the cervix. Signals from the moving fetus signals greater secretion of oxytocin which initiates a positive feedback by increasing uterine contractions (Despopoulos & Silbernagl, 2003, p 303). Thus oxytocin causes rhythmic contractions of the strong uterine muscles and helping in easy birth of the birth and prevents chances of post-partum hemorrhage (Odent, 1998. Milk production after the birth of the child is initiated by another hormone called prolactin. Post-parturition, estrogen and progesterone levels fall; because of this the inhibitory action of these hormones on prolactin is removed. Prolactin then induces secretion of milk in the glands. Though oxytocin has no direct role in milk production it plays an important role in the release of milk or the reflex of â€Å"milk let-down† (Mackenna & Callander, 1997). The infant’s suckling acts as the stimulus which initiates release of oxytocin from the pituitary (Campbell & Reece, 2009, p 986). Oxytocin then induces contraction of the muscles of the mammary glands to initiate the flow of milk from the glands to the nipples under the control of prolactin. Hence, it has also been named milk ejection

Intellectual property Essay Example | Topics and Well Written Essays - 500 words - 2

Intellectual property - Essay Example The piracy of intellectual property is the illegitimate use of another individual’s ideas, concepts or artistic work (Esoderberg 2011). This use might involve a range of lack of respect for the ethical and financial liberties of copyright makers or owners. Such violations might engage rarity acts that go against the equal use or selling in nationwide legislation through to sweeping and duplicating of disks, editorials, designer handbags and watches on a strictly lucrative objective. Piracy and sham violations of intellectual property further define the sale of copies of commodities devoid of the consent of the owner of the liberties to those commodities. IP piracy normally refers to the sale of illegal replications, devoid of required claims on its originality. A copyright is an outline of fortification given to the author of unique â€Å"works of authorship.† Such works comprise of fictional musical, dramatic, creative, and other definite intellectual works, whether published or not. According to the 1976 Copyright Act, the owner of copyrighted works has been granted exceptional freedom of the reproduction of the copyrighted work, groundwork for copied works, supply of replications or phonorecords of the copyrighted work, its public performance, or display of the same copyrighted works. The copyright also secures a form of expression instead of the subject material of an intellectual works’ writing. For instance, the definition of equipment can be copyrighted. Nevertheless, this would simply hinder other people from duplicating the definition, and not hinder them from putting down a definition of their own or from creating and employing the equipment. American massive computer designer and manufacturer Apple legally stated that Samsung, another rival company, breached patents by creating their most recent tablet computer, Galaxy (Esoderberg 2011). Apple claims that Galaxy has made the tablet with remarkably similar features

Northern Ireland Essay Example for Free

Northern Ireland Essay Within the results many important factors have arisen. Looking at the map produced using my national competition and local competition I can see that the stores are nearly evenly spread across Northern Ireland. This tells me that there is a large enough market for computer games in the Northern Ireland area as these stores can be sustained. On the other hand this tells me that there is already a lot of established national competition, and the business I am opening is not entering a gap in the market. A large number of the stores (4) are situated in Belfast, which can be easily accessed by Lurgan through the m1. So I would need to treat these Belfast stores as a serious threat, and I would need to keep the local market from buying there games there and also by enticing some of there customer to shop at our Lurgan store. This would mean that I would have to give the customers something that is not offered in the Belfast stores. The local competition consists of three stores in the Craigavon area which, although not in the immediate area, still pose the most serious threat to my business. The stores are already established, and this means that there is a market, although there may not be enough room for another games store. But the advantage I have is that none of these three stores are based in Lurgan town centre, so that would mean there is an untapped market that I can enter into. My covert observation of game shows me a successful business in the Belfast area. I taught me that a computer games store is one in which a lot of people browse and not buy the first time that they are in the store. This would tell me that we would need to tempt customer into buying what they may be interested in. This would require me to hire skilful staff who would have a keen interest in computers and would have a wide scope of knowledge about the games and equipment that would be available. I would hope to be a manager that has a lot say over each aspect of the business I would be able to adopt a McGregor theory Y approach. I would do this, as I would like to delegate to my workers to effectively use their skills to the highest level. It would also help in improving organisation and motivation, and also help in the costs that may be meet in hiring extra managers or staff. However, as I want a lot of control over my business I may have some characteristics of a theory X manager as I would be on the floor as much as I could, and also would try and make all the main decisions to be taken in the business. Analysis of my questionnaire results provides me with various important numeric results. The first important result that I came across was that every one of my respondents owned a computer. This was very significant, as my potential market would have to be persons who already owned a computer, and would be interested in my goods, and so if they did not already own a computer these goods would be useless to the consumers. Briefly this means that this question give me an estimate of how large my potential customers is. However these potential customer may not be interested in games and owning a computer may not mean that they could be persuaded to attend my store. Knowing now if the person owned a computer or not I then needed to find out what type of computer they may own. I found that the majority of respondents owned a PC or a Playstation. This was significant in that the second most popular was the Playstation which is a pure gaming machine, and this would suggest that there is a large number of persons living in the Lurgan area who enjoy computer games and may be interested in my store. Knowing who owns a computer games console I was then interested in knowing how frequently the respondents would buy computer games, to know how often customers would use my store. Over half of the respondents would buy their games over six months apart. This is a negative result as it tell me that there may be spells when the business may not have much custom and periods when it does, making balancing the books an up hill task. I was interested in knowing where my respondents would buy their games to know where most of my competition comes from (locally or nationally), and whether the Lurgan market would attract any of their custom. The results showed me that the majority of the respondents would not buy their games from the Lurgan area and so my national competition would pose a bigger threat than first expected. Lastly I was curious to whether the respondents would use a specialist store if it were available. The majority said that they would mean that a lot of the respondents who do not buy their games in Lurgan might if they had a better quality of service. My second questionnaire done to gain further information showed me a very significant result. Most of the first questionnaire respondents did not purchase games in the Lurgan area, and so I needed to look at where they would then purchase. I found that 3 respondents purchase games in Belfast, 1 in Lisburn and 3 in Portadown. But what was most significant is that the store in Belfast and Lisburn (part of the national market) were specialist store such as the one that I was planning. This could suggest that these specialist stores attract my local market away because of something that only a specialist store offers. When looking at the property values in the Lurgan area I came across various properties, which could be potentially busy locations, where I could attract a wide and large scope of my potential customers. I needed a retail property large enough to accommodate all of my products and their layout, including enough space that would be needed to present each part in a manner that is organised and invite the customer to look at our products. I also needed a property that was not going to push up my fixed costs so high that I could not possibly meet them, and would have problems in the long term in making a profit or be able to break-even. The first property that I had looked at was the most promising of all the properties in the Lurgan area. It was located at 35 William Street Lurgan. At 75000, this was the cheapest property that was currently available in the Lurgan area, and cost is an important factor, as I would wish to keep my possible costs to a minimum. I could attain a mortgage on the property meaning that I would not have to pay out such a large sum on start and not run into financial difficulties from the start. Also banks are always interested in investing in franchises as they are seen as less risky than most other business start-ups. The property is also a size that is feasible enough to hold everything that I require and also leave enough floor space for me to work with. I could use the top floors for offices for myself or to rent out to other firms. However these floors need some additional work done. The property is also located just 100-200 yards from the town centre and is adjacent from a car park meaning that this is a very accessible property. I found very few properties in the Lurgan area, with Century 21 stating most retail properties are sold before a brochure can be made. The other properties that I had found in the Lurgan area where either too small, expensive, or located too far from the town centre.

Implications of Gambling Industry on UK Business Environment Essay Example for Free

Implications of Gambling Industry on UK Business Environment Essay Gambling opportunities have sharply increased all over the UK in a short period of a couple of years. It has been transforming into a socially acceptable means of entertainment due to the increasing leniency in laws regarding gambling. Gambling has been made available in all areas of the city and special facilities have opened for this purpose. Betting offices, clubs, and casinos are just a few examples of such places. â€Å"Gambling is playing games involving chance or placing bets in the hope or expectation of winning money. Gambling takes many forms, from buying lottery tickets in a raffle to playing the football pools or betting on the Grand National to table gaming in casinos. † (Basic facts about the British Gambling Industry, pg. 2) Developments in science and technology have open new gates for gamblers on a global scale. Nowadays, gamblers can take advantage of online gambling facilities to indulge themselves in these activities without leaving their houses just by using their credit cards. The government has further opened opportunities to gamble on telephones if you have activated an account with a bookmaker. According to a report prepared by KPMG, the total amount betted on gambling activities in Britain in the year 1998 reached 42,121 million pounds. The amount spent in casinos was the topmost which calculated up to 18,547 million pounds. A Brief History of Gambling in Britain â€Å"The high point of gambling in Britain is considered to be a period of aristocratic excess in the late 18th and early 19th centuries. Upper-class gaming was characterized by deep play (defined by the philosopher Jeremy Bentham as gambling for stakes so high that it becomes irrational) and crazy, eccentric wagers, such as the one apparently struck by the northern baron who bet he could make it to Lapland and back within an allotted time, accompanied by two reindeer and two native females. He won his bet. † (Atherton, pg. 28+) The Gaming Act of 1845 declared the games of chance as illegitimate. For a long period of time until 1960, gambling carried on inside the UK as an illegal business. It was in 1960 that the government took a major step in the legalization of this industry. Hence, the betting and gaming Act of 1960 was introduced for this legalization process. The Betting and Gaming Act of 1960 altered the previous laws and paved the way for the development of gambling outlets especially casinos all over the UK. Since this was the first time that gambling was permitted in the UK, the government did not take necessary precautions to control the side effects that are associated with gambling activities. This was the major cause of the rise in crimes in Britain at that time since criminals found these new legalized gambling outlets and casinos as a good place to strengthen their footholds. Moreover, loans and losses in gambling gave birth to new criminals as addicted gamblers adopted thefts, burglaries, and other money-making crimes to fulfill their gambling compulsions. As time passed, lawmakers realized the need for a new act that would focus on these issues that have risen after the legalization of gambling. Therefore, the Gaming Act of 1968 was brought in to impose certain restrictions on the gambling industry. With the introduction of the Gaming Act of 1968, the Gaming Board was seriously planning to put a ban on Roulette but they succumbed to the demands of the gambling industry. (http://www. hca. heacademy. ac. uk/resources/TDG/reports/gaming-example-wolfe. ppt) The launching of the National Lottery and the increasing trend in online gambling during the 1990s led to the revision of betting duty by the British government. Afterwards, the government decreased the taxation on betting activities by a considerable amount. General Betting Duty (GBD), a particular type of tax on betting activities that was charged on the percentage of stakes has been replaced by another one, known as Gross Profits Tax (GPT). This new type of tax is charged on the net profits that a bookmaker makes. They also decided to replace the current general betting duty (GBD), levied as a proportion of betting stakes, with a gross profits tax (GPT), based on the net revenue of bookmakers. (Paton, et. Al, pg. F296)

The Concept Of Integrated Marketing Communication Marketing Essay

The Concept Of Integrated Marketing Communication Marketing Essay As defined by the American Association of Advertising Agencies, integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan (Elliott, 2012, P:491). Integrated Marketing Communications, on the one hand, covering advertising, promotion, public relations, direct marketing, CI, packaging, media and all other dissemination activities put into the scope of marketing activities. On the other hand, to enables enterprises are unified dissemination of information communicated to the customer. Its central idea is based on business communication with customers satisfied the value of customer needs as oriented to determine the enterprise unified promotional strategy and coordinate use of various means of communication. Performing the advantage of the different communication tools in order to enabling enterprises achieve promotional low cost and impact of high-strength form promotional climax. Most national brands us e all parts of the mix, each in proportion to the needs of the product. Cereal makers, for example, concentrate most efforts and money on advertising and sales promotions, such as coupons. Other products call for different mix ratios, with some mix components completely eschewed. In addition to these key promotional tools, the marketer can also use other techniques, such as exhibitions and product placement in movies, songs or video games, which have been growing in popularity in recent years. Before proceeding any further, however, it is important to stress that promotional mix decisions should not be made in isolation. As we saw with pricing, all aspects of the marketing mix need to be blended together carefully. The promotional mix used must be aligned with the decisions made with regard to product, pricing and distribution, in order to communicate benefits to a target market. From the facts of the case study, Pepsi used a new approach in its marketing communication. Pepsi holds the number one, third and fourth position among music, overall position among all companies, and entertainment channels. It gives a significant contribution on the music channels with 12.81% share of coverage and holds the first position in that category. It has the third position on the whole TV media with overall 4.29% share of coverage, the effectiveness of which is reported in reduction by researchers (Kotler Keller 2006, p.576). Similarly, it comes at number fourth on entertainment channels. Overall, these new media win the trust of consumers by connecting with them at a deeper level. Meanwhile it increases sales and bringing a better brand and corporate image for Pepsi. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. In order to maintain the vitality of enterprises, marketers should be flexible and effectively change the media habits of customers so as to maintain the brand fresh and attractive Q2. How effectively has Pepsi integrated digital and traditional media for the promotion of their products? Provide examples of digital media used. Nowadays millions of consumers converse on a daily basis in online communities, discussion forums, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. It has been said that traditional media is losing its face value and that the Internet is a fad and digital only applies to the millennium generation. While that may seem true, if you want to stay on the innovative cusp for your business, use both traditional and internet media marketing and here are some reasons why: 1. Online conversations can power or deflate a companys brand. 2. Discover specific issues that are being discussed around your company, brand or organization and create feedback to these issues. 3. There may be events, trends and issues that may be influencing industry and brand buzz. 4. Measure how your online and offline marketing campaigns resonate with consumers. 5. Leverage word-of-mouth to drive brand credibility, and ultimately sales if you use face-to-face marketing, Internet Marketing, Search Engine Optimization Strategy, and Social Media Strategy correctly. People are more tend to communicate through both word-of-mouth and social media when they are engaged with the product, service, or idea. This engagement may come naturally for supporters of causes, political candidates, and trendy new technological products. However, it can also be creatively stimulated for products and services which generate less psychological involvement of customers. For example, Pepsi (2008) uses its Pepsi Stuff online customer loyalty program to engage consumers by enabling them to redeem points for MP3 downloads, television show downloads, CDs, DVDs, electronics, and apparel. Campaign participants are also allowed to participate in sweepstakes drawings for larger prizes, such as home theater systems and trip giveaways. Coca Cola (2008) has a similar campaign entitled My Coke Rewards. According to Nielson research, TV users watch more than ever before (an average of 127 hrs, 15 min per month) and these users are spending 9% more time using the Internet (26 hrs, 26 min per month) from last year. Approximately 220 million Americans have Internet access at home and/or work with a growing number using the Internet for research and social media. Knowing this research, traditional media entertains and communicates to a mass audience whereas digital media entertains, communicates with, and engages the individual. The benefits of digital media can be highly measurable and marketers can often see a direct effect in the form of improved sales in addition to establishing a direct link with the consumer. This can also be cost effective. However, the pitfalls of digital marketing can be that the medium is new, constantly changing and evolving with results that vary. Digital media is known as digitized content (text, graphics, audio and video) that can be transmitted over the Internet. Recently, Pepsi immensely interest in digital and social media. PepsiCo has put more energy and financial resources for digital media, and nearly one-third of the companys budget has been used in the digital realm. But Pepsi still can not ignore the power of traditional media. Traditional media has a higher degree of trust than the electronic media. On the content, traditional media will be further description of the relevance directed on big news events and enhance the audience to participate in the interactive feel of the news events. This is the new electronic media can not match. Q3. How might Pepsi measure the effectiveness of its new campaign? Provide examples. Basically, relatively simple measurements are used by marketers to gauge the effectiveness of its promotional or advertising campaigns. These are mainly reflected in the aspects of product, price, promotion, consumer feedback. Meeting its objectives is the best measurement of a campaigns effectiveness of its ability. From the case study, Pepsis objectives could be: To enable a company to control its marketing plan. To help to motivate individual and terms to reach a common goal. To provide an agreed, consistent focus for all functions of an organization. All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic and Timed Specific- Be precise about what are going to achieve Measurable- Quality your objectives Achievable- Are you attempting too much? Realistic- Do you have the resource to make the objective happen Time- state when you will achieve the objective? Marketing Share Objectives To gain more market for soft drinks industry 2. Profitability Objectives To achieve more return on capital employed 3. Promotional Objectives To increase awareness of the product on the market. 4. Objectives for survival To survive the current market war between competitors. 5. Objectives for Growth To increase the size of the worldwide Coca Cola enterprise. Generally, Pepsi could use the following to measure the campaigns effectiveness: Stimulate an increase in sales Remind customers of the existence of a product Inform customers Build a brand image Build customer loyalty and relationship Change customer attitudes Marketing efforts that are ineffective are a drain of time and money for the company; by evaluating each strategy, companies can pare down a marketing plan to the most powerful parts. For the most efficient marketing plan, conduct a review of the marketing strategy periodically throughout the year. Begin each new effort by building in monitoring mechanisms that will make the evaluation process a natural part of each marketing campaign or activity.

Computer Fraud And Crimes :: essays research papers fc

Computer Fraud and Crimes In the world of computers, computer fraud and computer crime are very prevalent issues facing every computer user. This ranges from system administrators to personal computer users who do work in the office or at home. Computers without any means of security are vulnerable to attacks from viruses, worms, and illegal computer hackers. If the proper steps are not taken, safe computing may become a thing of the past. Many security measures are being implemented to protect against illegalities. Companies are becoming more aware and threatened by the fact that their computers are prone to attack. Virus scanners are becoming necessities on all machines. Installing and monitoring these virus scanners takes many man hours and a lot of money for site licenses. Many server programs are coming equipped with a program called "netlog." This is a program that monitors the computer use of the employees in a company on the network. The program monitors memory and file usage. A qualified system administrator should be able to tell by the amounts of memory being used and the file usage if something is going on that should not be. If a virus is found, system administrators can pinpoint the user who put the virus into the network and investigate whether or not there was any malice intended. One computer application that is becoming more widely used and, therefore, more widely abused, is the use of electronic mail or email. In the present day, illegal hackers can read email going through a server fairly easily. Email consists of not only personal transactions, but business and financial transactions. There are not many encryption procedures out for email yet. As Gates describes, soon email encryption will become a regular addition to email just as a hard disk drive has become a regular addition to a computer (Gates p.97-98). Encrypting email can be done with two prime numbers used as keys. The public key will be listed on the Internet or in an email message. The second key will be private, which only the user will have. The sender will encrypt the message with the public key, send it to the recipient, who will then decipher it again with his or her private key. This method is not foolproof, but it is not easy to unlock either. The numbers being used will probably be over 60 digits in length (Gates p.98-99). The Internet also poses more problems to users. This problem faces the home user more than the business user. When a person logs onto the Internet, he or she may download a file corrupted with a virus.

View of humanity ( The Time Machine by H.G. Wells :: essays research papers

H.G. Wells  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Time Machine  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mischel Figusch   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Englisch-LK Jg. 13 The view of humanity in The Time Machine  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Essay This essay is about the view of humanity that arises from â€Å"The Time Machine† It includes the TT’s speeches and his theories about how the Eloi and the Morlocks came to be. It also shows that Wells haunts at critical aspects on society. The first hints at Wells political attitude are already noticeable in the beginning of the novel: â€Å"To discover a society†, said I, â€Å"erected on a strictly communistic basis.†(page 10, line 19) By the example of Eloi and Morlocks, he warns of Capitalism and its consequences to mankind. This vision which is presented in â€Å"The Time Machine† shows or rather forecasts the results of the social split between the leisurely wealthy upper class and the working class, especially in the Victorian England. The increasing development of the division between â€Å"upper† and â€Å"lower† class will lead into a big disaster in further future. The intelligence of the human species is going to be at an unthinkable minimum. All achievements in culture, technology and knowledge will be vanished. â€Å"You see I had always anticipated that the people of the year Eight Hundred and Two Thousand odd would be incredibly in front of us in knowledge, art, everything. Then one of them suddenly asked me a question that showed him to be on the intellectual level of one of our five-year-old children-- asked me, in fact, if I had come from the sun in a thunderstorm!† (page 38, line 4 – 11) The reason for this â€Å"devolutionary evolution† is the non-existence of the necessity to learn more, or rather to use the learned or skilled things. Knowledge and accordingly advancement of knowledge hasn’t got a meaning anymore. In one of his former theories, the TT assumes that the Morlocks, the inferior race (at this point in time) which lives in the underworld, are the direct outcome of England’s East-end worker, who already live â€Å"in such artificial conditions as practically to be cut off from the natural surface of the earth.† (page 77, line 17) â€Å"The Time Machine† can be seen as Wells’s socialist warning of what will befall humanity if capitalism continues to exploit worker for the benefits of the rich.

Quantum Physics

However, it must be noted that the European Debt Crisis is still going on in most of the European countries, and thus, It might be more favorable for Ping An to focus on the Salsa- Pacific market where most of the markets are still emerging and most importantly, hose markets have low correlation with the impact of global economy crisis due to lesser trading activities with those countries affected by the crisis.In order to penetrate successfully Into emerging market and less developed countries such as India, Vietnam and Africa, one needs to understand several factors relating to the target markets such as local cultural & customary practices, size & scope of possible opportunities, understand needs and wants of consumers and observe how the services are used In the market and by whom. Moreover, the strategy Ping An choose o pursue foreign market opportunities usually depends on a number of factors including cost of alternative strategies, the amount of inherent risks involved, gover nment regulations and local market conditions.While asset management had been slow to take off in most developed countries, insurance sectors are growing rapidly In emerging economies. Supported by favorable macroeconomic factors including population growth and rising income levels such as the case of India where the Indian insurance industry emerged as one of the fastest developing markets of he global insurance industry (Money Control 2011). Some of the market entry strategies that Ping An could use Include setting up wholly owned subsidiaries In these emerging market.This Is when 100% of the substandard common stock Is owned by Ping An. With such strategy, Ping An could introduce its insurance products to the locals according to their needs and wants. Moreover, in order to compete with the rest of the insurance companies in India, Ping An would need to engage in product Innovation so as to better match the risk profile of policy holders and making ales and marketing more responsi ble & answerable (Parker 2012). Ping An could also engage in less risky strategy such as partnering with the local insurance companies or Joint ventures.A Joint venture Is a strategic alliance where 2 or more parties, usually businesses, form a partnership to share markets, Intellectual property, assets, knowledge and profits. Such strategy is deemed to be less risky since the local partnership might provide Ping An access to greater resources including, specialized staff and technology. Moreover, local companies would have greater understanding of the local's needs and wants, allowing Ping An to customize insurance products that suits the needs of policy holders.However, it must be noted that the main disadvantage of such strategy is that in most joint ventures, objectives are usually not 100% clear and communicated with everyone involved, thus this could lead to unwanted dispute between parties (Allen 2011). Last but not least, Ping An could also engage In foreign direct Investmen t by purchasing the shares of another insurance company in the emerging market. For example, India recently has 1 OFF companies (Chuddar and Kola 2014). Such opening of the sector could be consider as an opportunity for Ping An to penetrate into the large IIS$ 66. Billion Indian market (FIEF 2014). However, rigid due diligence must be done about the local insurance companies prior investing to prevent any mishaps or poor performance of the company. In conclusion, Ping An could consider engaging in these market entry strategies that have been posit earlier but there is a need to weigh both the advantages and disadvantages of executing these different strategy so as to ensure a successful global expansion of Ping An insurance business.

Is Climate Change Man Made Environmental Sciences Essay

Bushnell ( 2010 ) states that Carbon dioxide degrees are now greater than at any clip in the past 650,000 old ages and mean planetary temperature is keeping its lifting tendency. Similarly, Human activities has released plenty C to raise the temperature of the Earth about 1 grade over the last century ( Alterman, 2006 ) . Our planet is sing a clime alteration headed by temperature additions. Climate alteration is going a serious job all over the universe. It is genuinely a planetary issue that impacts on all persons irrespective of nationality, gender or wealth. In recent old ages, human often take the effects for clime alteration with blood and cryings. DeWeerdt ( 2007 ) believes that the duty for 150,000 extra deceases annually due to utmost conditionss was climate alteration. Climate alteration, as a worldwide job, bit by bit poses a menace to life of human Begins. Glacial extirpation, sea degree rise, reduced harvests, extreme conditions, species extinctionaˆÂ ¦ It is human being that should be blamed non the nature because clime alteration is semisynthetic. This essay is to explicate that planetary clime is warming and this alteration is caused by human activities which are emanations from fossil fuel burning, inordinate land usage and population growing. Any alteration in the conditions forms of an country which is long-run and important particularly warming is climate alteration ( Dictionary.com, 2011 ) . The most of import ground of clime alteration is firing of fossil fuel. As all known that burning of coal and gasolene can bring forth C dioxide and other nursery gas. Excessive measure of nursery gas will barricade the heat exchange between the Earth and ambiance, which bit by bit consequences in planetary heating. Although people realized this a long clip ago, the demand of coal has ne'er decreased. â€Å" Today, coal-burning power mills generate the bulk of electricity in the United States ( 48 per centum ) , followed by natural gas ( 22 per centum ) , atomic ( 19 per centum ) and renewables ( 9 per centum ) † ( Kliesch, 2011 ) . For illustration, China, the biggest manufacturer of coal in the universe which generates more than 70 % of its electricity with coal has turned to foreigner providers because domestic supply can non fulfill immense demand ( Anonymous, 2011 ) . Besides, gasolene for autos is another subscriber to planetary heating. As electricity autos will go on m eet challenges, the huge bulk autos daily used by people consume gasolene. One typical auto emits 11,740 lbs of C dioxide per twelvemonth, nevertheless the bad intelligence is carbon dioxide can non be minimized through the emission-control system in autos ( Kliesch, 2011 ) . In decision, human productive activities rely on dodo fuel, limitless burning regardless of its consequence on planetary clime eventually result in a heating clime. Littorals ( 2009 ) suggests that manage of land usage is besides required to restrict emanation of C dioxide every bit good as burning of fossil fuel. Excessive land usage is the other ground of clime alteration. It is by and large known that oceans and workss take CO2 from atmosphere. As explained by Hoogeveen ( 2007 ) , oceans absorb CO2 since it is soluble in H2O ; workss and trees remove CO2 due to photosynthesis and carry it in signifier of energy- a procedure named as â€Å" C segregation † . To be more precise, 60 % of CO2 emitted by human activities is absorbed by oceans and workss. However world is interrupting the C rhythm, the delicate balanced system what C exchanged through land, H2O and air ( Alterman, 2006 ) . Emission of C dioxide is increasing while land area of woods is cut downing. There is increasing grounds that woods are under force per unit area ( Hoogeveen, 2007 ) . Thousands of square kilometers of woods disappears and so go paper merely to fulfill lim itless human wants. Rivers can non last as more land for skyscraper is needed. Hoogeveen ( 2007 ) states that as a consequence of deforestation and fire, devastation of woods adds one million millions of metric tons of C into atmosphere every twelvemonth. Thus, inordinate land usage has impacts on planetary clime alteration. Population growing is the 3rd ground of clime alteration. Rapid population growing leads to higher ingestion of natural resources and pollutant emanation. With increasing consciousness on planetary heating and its chief perpetrator, C dioxide emanations, population growing is deriving attending of climatologists. Petroleum, one of the beginnings used for generates electricity, gives off a batch of pollution. Watching Television, utilizing air-condition, play picture gamesaˆÂ ¦when people do these things more nursery gas is sent to the air. Froome ( 2010 ) believes that as seeking to run into both domestic and international emanation decrease, the electricity sector is the most critical beginning of nursery gas emanation in Australia. Since population additions quickly, more electricity is demanded. That is to state, there is more C dioxide emitted into the air to fulfill increasing electricity demand due to population growing. Besides, more refuse is sent to landfills because of increasing population. The procedure of firing refuse sends an tremendous sum of nursery gas and makes planetary warming worse. Wolpin ( 2006 ) states that the entire sum of waste generated have been lifting greatly as a consequence of increasing population. In drumhead, population growing should be considered as a of import cause. However, there are still some natural component may ensue in clime alteration such as home base tectonics, solar end product, orbital fluctuations, volcanism and ocean variableness. But this can non be alibis of world. It is human being should be responsible for planetary clime alteration. Global clime alteration which has caused a batch of catastrophes on the Earth is semisynthetic. Emissions from fossil fuel burning, inordinate land usage and population growing are the major factors can ensue in clime alteration. Finally the universe gathered in Copenhagen to discourse how much C dioxide people should be seting into the ambiance. Time is running out, human should move from right now. developing environmental direction engineerings, utilizing clean energy and puting up comparative Torahs are all executable ways to stabilise clime alteration.

Bless Me Ultima Theme Analysis Essay

Chinua Achebe and Rudolfo Anaya write stories about two people that must over come struggles and difficulties in life. The characters in both stories must overcome internal and external conflict. A theme expressed in both stories is that everyone has conflicted and struggles in their life but they must overcome and make the best of the situation. This theme is expressed through character thoughts, symbolism and character experiences. In Anaya’s story, Bless Me Ultima, the main character, Antonio must over come many different obstacles, in one summer. Throughout Antonio’s summer he experiences death everywhere, he experiences the death of a stranger, family friend, and 2 close friends, but some how through it all he stays strong. He witnesses the death of a dear friend, â€Å" the lonely river was a sad place to be when one is a small boy who has just seen a friend die† (Anaya, 231). Antonio wintness the death of someone from town, Lupito, although he did not really know the man, witnessing the death of anyone can be saddening, â€Å" I saw Lupito lifted off his feet and hurled backwards by the bullets. (Anaya 20) Not only did Antonio have to say goodbye to the people who died, shortly after his brothers returned from war, they were gone again, â€Å"I wondered if I would ever really know my brothers, or would the remain but phantoms of my dream. † ( Anya, 178) Although Antonio was not a smiling laughing child through the course of the story, he did remain positive and continued moving forward. In Achebe’s short story Civil Peace, the main character Jonathan Iwegbu and his family go through a devastating 3 year war, however he continues to stay strong, this shows through comparisons and symbolism. Instead of the character being depressed and whoa it is me, he is thankful and feels he is blessed, â€Å"He had come of the war with five inestimable blessings- his head, his wife Maria’s head, and the head of the three of their four children. † (Achebe, 358) Things we take forgranted in America Jonathan considered them miracles. â€Å"As a bonus he also has his old bicycle- a miracle too†¦Ã¢â‚¬  (Achebe, 359) Another example, â€Å"the newest miracle was his little house in Ogui Overside†¦..  Of course the doors and windows were missing and five sheets of the roof† (Achebe 359). Rusted bike, and damaged house, these our things many people would be disappointed to have, Jonathan is just grateful to have anything, with everything he has been through, he finds the better side of the situation. The thoughts and words of both characters is clear evidence of perseverance and determination to continue moving forward. â€Å" Let it go where everything el se has gone. Nothing puzzles God† (Achebe, 364). Jonathan says this after the robbers come to his house, he is saying that let them take the money, more was taken in the war, and that God knows what he is doing. Even after all the money he has worked hard for is taken Jonathan still does not get down on himself, like Antonio. â€Å"The rest of the summer was good for me, good in a sense that is was filled with its richness and I made strength from everything that had happened to me, so that in the end even the final tragedy could not defeat me† (Anaya, 237). This though Antonio had sums up the theme of both stories all in one. Both characters will take what the world throws at them and use it to make them stronger, and they will continue to live. These stories were both straightforward and easy to keep up with, but they had deeper meanings within the story. There wasn’t only the one theme I have described for you, but many other ones. However the theme that popped out at me, was basically what doesn’t kill us makes us stronger. Which is No matter what people go through they must find the strength within to persevere and continue living their life.

Cardiac case studies Essay

CS 2: 15 points K.R. is a 46-year-old man admitted to the emergency department with unremitting chest discomfort. The pain started while he was shoveling snow from his walkway. He had experienced chest discomfort with activity previously, but the pain had subsided with rest and he sought no medical help. This time the pain did not subside and became increasingly severe, radiating to his left arm and lower jaw. In the emergency department, an ECG and cardiac enzymes were obtained. The cardiac monitor showed sinus tachycardia with occasional premature ventricular complexes. K.R. was treated with 2 L nasal oxygen, tissue plasminogen activator, sublingual nitroglycerin, and IV morphine sulfate. When he was pain free, he was transferred to the cardiac unit for monitoring. Discussion Questions 1.What changes in â€Å"cardiac enzymes† would be consistent with a diagnosis of MI? Troponins(I and T specific to cardiac muscle cells), elevated between 4-6 hours after the inset of an acute MI and remains elevated for 8-12 days. Myoglobin-level increase within 1-4 hours after the onset of chest pain and highly sensitive but not very specific. 2.What is the most common precipitating event for MI? In the most cases of MI plaque rupture followed by thrombus formation at the site is the precipitating event. 3.What is the rationale for using tissue plasminogen activator in the management of ACS? Tissue plasminogen activator if fibrin specific. It binds to the fibrin of fresh clots and the resulting compound converts adjacent plasminogen into plasmin creating localized thrombolysis. 4.Why are morphine and nitroglycerin used to manage ischemic chest pain? It’s a high priority to truce myocardial stimulation by the sympathetic nervous system. Morphine sulfate reduces anxiety and catecholamine secretion and it can reduces preload. And nitroglycerin decreases preload and reduces MVO2. CS 3 15 points: C.J. is a 16-year-old high school student who is in the  clinic for a sports physical prior to beginning basketball practice. He has no known significant medical history, takes no medications, and has no allergies. A review of systems reveals only that C.J. gets â€Å"winded† earlier than most boys on the team. He attributes this to needing to get in better shape. The physical exam is unremarkable except for a grade III systolic murmur heard over the entire precordium. An echocardiogram and cardiac cath reveals a ventricular septal defect (VSD) with moderate pulmonary hypertension.Discussion Questions 1.A VSD is usually an acyanotic defect. Why is this?  The blood being shunted is oxygenated blood from the left ventricle shunted to the right because pressures on the left are higher. 2.What is the mechanism and significance of pulmonary hypertension? The mechanism of pulmonary hypertension is due to increased blood volume within the pulmonary circuit form the VSD. Pressure is the product of CO and vascular resistance. From this case pressure is high secondary to increased CO and the primary pulmonary hypertension, the cause is increased pulmonary vascular resistance. Pulmonary hypertension can lead to cor pulmonale and right-sided heart failure. 3.What other disorders besides VSD can produce a systolic murmur? How can character of the murmur and pattern of radiation be used to differentiate among these etiologic factors? Systolic murmurs can be produced by mitral valve prolapse, aortic or pulmonary stenosis, and mitral or tricuspid regurgitation. Heart sounds are produced in some different areas of the heart and have different characteristics: Aortic stenosis- right second intercostal space, mid systolic, crescendo decrescendo and radiates to the neck. 4.Is it necessary to close a VSD? What are the common complications of untreated VSD? No, it is mot always imperative to close VSDs spending on patient’s age,size of defect and degree of shunt. Common complications include- pulmonary hypertension, cardiomegaly, atrial dysrhythmia and right sided heart failure. Reference Richard N. Fogoros, M.D. Heart Disease Expert. About health. WebMD Web site. Available at: http://heartdisease.about.com/od/heartattack/g/CardiacEnzymes.htm. Published September 10, 2014. Accessed October 21th 2014. Anju T. Peters, Kathryn E. Hulse, Lydia A. Fibrin Deposition in Nasal Polyps Caused by Fibrinolytic Impairment through Reduction of Tissue Plasminogen Activator Expression. American Journal of Respiratory and Critical Care Medicine 189:12, 1487-1493 Sepideh Jabbari, Hassan Ghassemian. Modeling of heart systolic murmurs based on multivariate matching pursuit for diagnosis of valvular disorders. June 21, 2011. Volume 41, Issue 9, Pages 802–811 Ventricular Septal Defects.Patient.co.uk.WebMD Web site. Available at:http://www.patient.co.uk/doctor/ventricular-septal-defects. Published Mar 31, 2014.Accessed October 21th 2014. Alyson A. Tamamoto, MD.Acyanotic Congenital Heart Disease. Case based pediatrics.WebMD Web site. Available at: http://www.hawaii.edu/medicine/pediatrics/pedtext/s07c02.html.Published July 2013. Accessed October 21th 2014.

A Research Study On Stem Cell Research Essays -- Stem cell, Embryonic st

Stem cell research is an extremely hot topic issue that is being discussed in the world for the present day. Many churches and people who are defined by the term rationalists tend to be very against the use of stem cells for research. There are two main types of stem cells that are prevalent in the science world right now which include both adult stem cells and embryonic stem cells. Religious groups tend to lean more towards the use of adult stem cells for research because of the moral issue behind the use of embryonic stem cells. In order to use an embryonic stem cell for research you must first destroy the embryo. In many religions, life begins at conception so the development of that embryo is considered to be life. Thus, the destruction of that embryo would be conside erg believes that science should play an important role in the advancement of society no matter where it falls in the issue of morality. Heisenberg says in this passage that modern science could make it easie r for people to believe if they saw it firsthand rather than just believing the bible. In conclusion, stem cell research is a very important issue that is being debated in the world during the modern day. Throughout recent years many intelligent minds have debated the morality of the use of embryonic cells over the use of adult stem cells. Over the course of history there have been a wide variety of people including Galileo and Heisenberg whom I believe would have had a very strong personal opinion on this subject. Although each author is from a different time period I believe that both would agree stem cell research on embryonic stem cells should be done.

Intellectual Autobiography Essay Example | Topics and Well Written Essays - 750 words

Intellectual Autobiography - Essay Example From this discussion it is clear that as well, mother taught the reporter that he could develop intellectually through questioning what he never understood, but it sometimes never worked for people who never liked being questioned. The author had to do, experiment, copy, talk, listen, play and experience as a child in the attempt of enhancing his intellectual development. His mother told him as a child that sometimes trial and error could make the author develop intellectually when doing things he was not sure of. He remember mother teaching him to speak Chinese as a little child as way of boosting his communication skills with friends and everybody heI interacted with. She as well taught the reporter on using his mind to organize his thinking in the attempt of understanding the world around him.This essay stresses that the reporter came to realize that mother wanted him to develop in some specific areas that include learning to read, learning to speak, learning to solve problems and making decisions of his own. He had to do several things to order to boost his intellectual development such as identifying a problem by himself, working out a solution and predicting what may happen after the author decided on the solution. In addition, he came to realize that crying sometimes serves as a way of taking bitterness and sadness away from our minds. He can reflect on times he used to cry when he was a child and he could feel the pain go away.  

Exploring how HR practice can drive the innovation in Abu Dhabi Dissertation

Exploring how HR practice can drive the innovation in Abu Dhabi Education Council - Dissertation Example These factors are important for the EI: motivation among employees, coordination skills, and knowledge sharing and employee empowerment. This study was carried out on an educational organization in UAE named as ADEC. The respondents were the employees of the organization, selected from two specific departments. To accomplish the objective, a survey questionnaire was designed in relation to the factors mentioned above. The sample of 70 employees from the two departments namely, human resource department and the department for policy planning and management were taken. Stratified sampling technique was used to select samples because the purpose was to obtain quick information. Acknowledgments I would like to thank Almighty Allah for His endless blessings and providing me with the much needed courage and inner help especially during this difficult phase of my life. I would like to thank my supervisors and I am highly indebted to them for their constant support and help. Firstly, I would like to thank Mr. / Ms ----. My teacher has been a great source of guidance during this task and helped me to complete this work. ____ has been a constant source of inspiration, very encouraging and supportive at every step of the task. My teacher has been willing to give continuous, timely and quality feedback which is unmatched in my experience. I am obliged to my Department â€Å"--------† from where I completed my Masters studies and attained more advanced knowledge regarding HRM and training. My deep gratitude is extended to -------- for his/her immense support and cooperation which helped me a lot in timely completion of study. Also I am thankful to ------- for her/his generous and tremendous support. My sincere thanks are due to the employees of ADEC working in Abu Dhabi whose cooperation in terms of filling up the questionnaires has made this effort successful. Finally, I would like to thank my family, my parents, friends and siblings for their unconditional love, su pport, prayers and optimism – without you all, I would not be able to reach this destination which I am today. Contents Abstract 2 1.1 Objectives of the Study 11 1.2 Rational of the study 12 2.0 Literature review 12 2.1 Definition of Training 12 2.2 Training process 13 2.3 Learning Theories about Training 14 2.4 Employee Empowerment 15 2.5 Knowledge Sharing 16 2.6 Co-ordination Skills 17 2.7 Employee Motivation 19 2.8 Employee Innovativeness (EI) 20 2.8.1 Definition of Innovativeness 20 2.8.2 Innovativeness and Theory 21 2.8.3 Innovativeness Driving Factors 22 2.8.4 Anti-innovativeness Factors 24 2.9 Conceptual framework 26 2.10 Relationship between Training and Innovativeness (Li, Zhao and Liu, 2006) 27 3.0 Research Methodology 27 3.1 Research Question 27 3.1 Research Method 28 3.2 Research Strategy 29 3.3 Data Collection Sources 30 3.4 Target Population 31 3.5 Sample Design 31 3.6 Sample size 32 3.7 Data Collection Instruments 32 3.7.1 Questionnaire 32 3.8 Fieldwork 33 3.9 Data Analysis 33 3.10 Ethical Consideration 34 3.12 Aadvantages of the Research Method 35 3.13 Disadvantages of the Research Method 35 4.0 Results and Discussion 35 4.2 Training and innovativeness 36 4.3 UAE work culture and its influence on training and innovativeness 37 4.4 Analysis 38 5.0 Conclusion 63 5.1 Organizational Overview 63 5.2 Review of Hypothesis Development 64 5.2 Review of Research Problem and Objective 65 5.3 Explanation 66 6.0 Recommendation 67 6.1 Managerial Implication 69

Globalisation and the State - Discuss Literature review

Globalisation and the State - Discuss - Literature review Example This term provides, in a nut shell, the idea of capitalist globalisation. The transnational capitalist class consists of four segments. These are the owners and affiliates of the transnational corporations that control the business objectives and activities of these corporations; politicians and bureaucrats from different nations; professionals working globally in different sectors and finally the consumerist elite class consisting of rich merchants and media professionals (Sklair, 2001). The transnational capital has become an important part of the capital endowment of the world. Different classes in the Marxist understanding refer to the divisions among workers all over the world on the basis of the relation they have with the social production function (Fouskas and Gokay, 2012). The translational capitalist class has no national boundaries and they are forerunners of the modern spree of globalization. This new bourgeoisie class is recognised as the capitalist class and they repres ent the transnational capital. ... However, recently, the concept of sustainable development has evolved and companies are now concerned about the sustainability of their business activities (Robinson, 2003). Great depression of 2008: Capitalism Perspective Various economists and researchers have studied the phenomenon of the global depression which was a consequence of the large scale financial crisis that occurred during 2007-2008. The global depression of the 2008 has been viewed by many scholars under the light of the global capitalist theory (Krugman, 2009). The rise of the transnational capital and transnational capitalist class has led to the emergence of a â€Å"globally integrated production and financial system† (Robinson, 2012). According to the reports published by commentators of events of economic and political significance in the world, the crisis has its roots in the sub-prime loan fiasco in the United States that had surfaced in mid-2007 (Jones, 2004). It has been emphasised that the financial debacle had been taking its shape for a long period of time even before it came to public notice in mid-2007. The overall global recession followed inevitably and remained effective over the next year. The original cause of the crisis lies deep in Marxist understanding. It can be stated with evidence that the crisis situation was a result of contradictions of state power and over-accumulation. Capitalism strives and progresses by the means of capital accumulation. However, over accumulation of capital restricts the direct productive involvement of human capital in the process of the production. Due to over accumulation, the economic system cannot expand. Marginalization of a considerably high portion of the working population from direct productive participation and downward pressure on wages

How to Keep A Good Job Essay Example | Topics and Well Written Essays - 500 words

How to Keep A Good Job - Essay Example Hence having a perspective is good, however keeping a few things to oneself is better for the period that the individual is at the job. b) Do not Excel at the Job nor underperform: At a job it is best not to try to excel, this is because it will cause unnecessary attention and talks in the office. Same is the case with underperformance. Hence it is best to keep a low profile and complete the job in hand at time and keep up with all the jobs that have been assigned. c) Make a Clear Decision: Making a clear decision as to the choice of wither staying or leaving the job needs to be planned and well decided. There is nothing worse than being on the edge and not being able to decide whether to stay or leave the job. This will only lead the person to show low performance and also unprofessional behaviour. It is however better if the plan is clear and if a person des want to leave the job, it is best to provide the employers with the notice and work professionally until the last day of the job to leave the place with a good name (MPR News, 2008). Also in some cases taking time out and thinking about the factors that affect the job is a good option rather than just jumping to conclusions. d) Be happy with the Job and No Complaints: In the current period having a job is a very great thing. It is essential that employees understand this and also do not complain about their job or the work that is involved in the job. It is always better to keep what one feels to themselves rather than sharing the issues within the office. At the current time the employers are not interested in the hearing the issues of the employees as the current economy is already quite taxing especially for the management. e) Being Content with the job and the salary: In the current period if one needs to keep the job it is essential to be content with the salary and to cope up with all the

Worker attributes needed in the new economy Assignment

Worker attributes needed in the new economy - Assignment Example However, that is not the case for a large number of students who clear from college or university as hopefuls. There are a number of attributes that have contributed to this job decreasing trend, the major one being the global economy. The global economy in most countries had taken a turn for the worse and in some instances, some nations’ economies have become worst where the labour market has been completely affected and there are no jobs that come by easily. A good example is the USA; over the past few years the economy has been affected by a variety of events such as financing of US soldiers to different parts of the world in a bid to propagate peace, interest accumulations from debts and the changing trends of the global economy in terms of access to energy and natural resources. The extent to which the labour market has been affected is not reversible. This is due to the reason that more and more graduates are completing school and falling into the same problem. Additiona lly, a majority of graduates who graduated almost two years ago are still looking for their preferred jobs. Even those who manage to get their first job out of campus still do not get satisfied with the salaries scale. In a 2009 to 2010 study that was conducted based on the salaries that fresh graduates received after a four year college course, it was realized that on an annual scale, a majority of these graduates earn approximately $ 27,000. When compared to the same survey that was conducted in 2006 to 2008, there was a $ 3,000 decline (Rampell, 2013, p. 175).

Staffing Organizations Essay Example | Topics and Well Written Essays - 1500 words

Staffing Organizations - Essay Example The process of staffing involves getting candidates and interviewing them, a process that consumes resources and time. Success is certain if the right employee for the specific work is available at the right time in the organization (Heneman et al 2011). This paper reveals a three year recruitment plan for a coffee shop with three line managers and ten coffee servers. 2. Recruitment plan. The recruitment plan will identify the store managers and coffee server’s posts and job description. For the three store managers each will be required to possess certain descriptions that suit the job description. The job description can be obtained from the current employees by enquiring their opinion on their work. The plan should consider publicizing the current posts to obtain potential applicants. The scope of publicizing may vary depending on the level of the posts. The store manager’s posts may get a nationwide coverage while the coffee servers may get a local coverage. Places where there are potential job applicants can be selected. They include websites, local newspaper, conferences and higher learning institutions. The criterion for short listing candidates is decided in line with the job description for the specified posts. According to Noe et al (2009, p. 34), implementing the criterion will be an effective way of cutting down on the number of interviews. A decision on the personnel who will conduct the interview and selection process is made in the plan. The interviewers may involve the human resource representative, employment officer and heads of department where the new recruits will work (Mathis et al 2010). The screening questions for the candidates should be decided in the recruitment plan. The questions should be relevant and related with the posts. Questions that are discriminative should be avoided. Discriminative questions consider race, marital status, disability and ethnicity. Based on the answers provided by the interviewees, the interv iewers should have a plan on how to evaluate the candidate. The capabilities and personality of the candidate should be judged from the information they presented. It is determined weather employees to be hired will require training or experienced employees will be chosen. The organization can retain current employees and new recruits following the appointment by ensuring that their morale is increased. New recruits should complement the existing employees by bringing in new incentives as they share their experience. Morale can be increased if a coffee server with the knowledge is promoted to be a store manager. Rewards for work done increases the motivation of the employees and can be considered (Nkomo et al 2010). 3. Communication message for application. The communication message will give the name of the organization and their intention to obtain new employees. The organization will need three store managers and ten coffee servers. Each store manager will be in charge of activit ies in the given store, and will report to the director. The coffee server’s tasks will be to serve customers and will be answerable to the store manager. Each store manager will be required to possess a degree in hospitality and management studies or in a related field, with a one year experience in hospitality industry. The coffee servers will be expected to possess college education. Advertising the available posts can communicate the message to eligible candidates. The advertisements would state the name of the

Finance for E-Business (Report) Essay Example | Topics and Well Written Essays - 2750 words

Finance for E-Business (Report) - Essay Example BT Group plc is listed on stock exchanges in London and New York.† (btplc.com). The group has four (4) principal lines of business: BT Global Services; Openreach, BT Retail and BT Wholesale. The principal activities of the group include: â€Å"networked IT services, local, national and international telecommunications services, and higher value broadband and internet products and services† (btplc.com).) The ratios below and an explanation as to their use will indicate to you why this particular company’s share may or may not be recommended. However, as you will find out, there are limitations to these ratios. Profitability ratios are usually calculated in order to perform vertical analysis or to compare one year with another. These ratios include net profit margin and gross profit margin. Figures are also taken from the balance sheet and used for the calculation of specific ratios to determine how well the fixed assets were utilised. These ratios are known as asset management ratios. These include asset turnover ratios and return on capital employed. Shareholder or investment ratios such as return on equity, earnings per share and price earnings ratio are some of the other ratios that are useful here. A number of these ratios will be used to assess the financial performance of BT group over the past three (3) years. â€Å"It is impossible to assess profits or profit growth properly without relating them to the amount of funds (capital) that were employed in making the profits. The most important profitability ratio is therefore return on capital employed (ROCE), which states the profit as a percentage of the amount of capital employed† (BPP 2009) The figures above show the return on capital employed for the past three (3) years.. ROCE fell sharply from 11.86% in 2008 to 1.5% in 2009. However it increased in 2010 to 11.63%. These

Make Educating Girls a Priority Essay Example for Free

Make Educating Girls a Priority Essay The article emphasizes on providing education to every eligible girl in sub-Saharan Africa and South Asia. It highlights that a girl who takes birth in South Asia or sub-Saharan Africa has to undergo desperate hardships such as poverty, disease, war or famine. Apart from that, she will also have to confront the disadvantage of being a girl. There is no culture, country and continent that are destitute of inequality. The root cause of girls not getting education is the cultural norms and economic hardships, which parents face. There is a norm of single-sex schooling in poor Muslim countries like Pakistan, Yemen, and Morocco and in the problem is that rural areas of those countries can afford only one public school that can be set for girls only. The inequality between girls and boys exist heavily in South Asia and Sub-Saharan Africa and almost all of those countries come under the category of Least Developed Countries (LDCs). One way for these countries to head towards economic development is by making educating girls a priority. Making separate schools in places where girls and boys are educated separately is one solution. It is believed that by building girls schools, the education gap can be eliminated to a great extent. Policymakers can strengthen the incentives for parents to send their daughters to school by setting the no-fee policy. However, in economics, nothing is for free. There is always someone or something that pays for it. A no-fee policy may be brought about by taking a portion of the peoples taxes. Another thing the policymakers can do is provide stipend for girls who enroll in girls school. This would surely increase the girls enrolment rate as the graph below indicates that the fall in fees from f to f1 will lead to an increase in the enrolment rate from e to e1. Providing every eligible girl in South Asia and Sub-Sahara Africa would contribute towards the countrys development because major studies of growth conclude that improved knowledge, higher efficiency, and better education play a vital role in the functioning and productivity of an economy. The World Bank has pointed towards human development which they believe better education, and family planning can promote development as effectively as capital investment in physical plant. As the article states that 99% of the 529,000 women who die annually from pregnancy related hurdles come from developing countries and the reason for that is the lack of education for women in those countries. Uneducated women do not know the severe malnutrition and prenatal care during pregnancy which puts both the child and the mother at serious risk. Expenditure on human capital better educated, health, and nutrition tends to reduce birth-rates and infant mortality. The women will be educated and will be able to effectively take part in family planning as she will be aware of the consequences. Having a controlled population means a positive result in the GNP per capita which is the result of subtracting the population growth rate from the GNP growth rate. Educating the girls will privilege them to be able to raise their child effectively in a civilized manner. Educated women will be aware of dangers such as HIV/AIDS, poor sanitary habits and poor dietary habits. So basically they will be aware of the environment around them and above all they will know their rights and therefore fully stand up for themselves. So, educating the girls would not only benefit themselves but the society as a whole as well. So education helps the overall population and on a larger scales the whole world. Apart from giving a country an efficient work force, education makes the individual able to read, write, and communicate. When the people in a society are capable to bring forth their views, opinions and debates, it brings a social change and the changing attitudes of people may achieve a number of developmental aims. Providing education to the girls would also add to the countrys labor force which would definitely lead to an increase in economic growth. Therefore an economic development would shift the countrys Production Possibility Frontier (PPF) curve to the right as shown in the graphs below. In my opinion, I would say that providing education to girls in South Asia and sub-Saharan Africa by building single-sex schools is a much appreciated step because of the numerous benefits it will contribute to the world. However it has to be taken into consideration that in some parts of the world providing co-education is unacceptable for example the northern areas of Pakistan. Therefore single-sex education will be a much better choice as it will be acceptable and also appreciated. However, single sex education is said to be not as beneficial as the co-education because in co-education pupils of both gender get to interact with each other and learn much more than they can in single education. But single sex education will be the only choice that can be perused in areas where co-education is not allowed. Although building single-sex schools will have an opportunity cost as the government will have to sacrifice something in order to afford the cost of building schools, but I would say it is all worth it. When the girls of a country are educated they will definitely add to the countrys work force and educating girls means educated women in the country which means that they will know how to properly raise their children and nurture them. There are many benefits which the country will have from providing education to the girl. There are short term benefits as well as long term benefits. More emphasis will be on the long term benefits as you know that it will take time before the women of the country will all be educated and it will take time to have an impact of providing education to girls on countrys women literacy rate. I also found the idea proposed in the article by the policymakers about handing the money to the mother of the school-going girl, instead the men. Handing the money to the women is a very effective and well-thought idea as mothers are more concerned about their childrens health and nutrition.

Building Information Modeling In Site Management Construction Essay

Building Information Modeling In Site Management Construction Essay The construction industry is ever evolving with increasing performance demand. Project handover deadlines are shorter, costs are tighter, regulation more stringent, project briefs are more complex, construction procurement methods more varied, Technology forever developing, parallel to technology quality more difficult to achieve and maintain. How do we, as construction professionals, respond to these increasing demands and retain implementing quality in an environment of such increasing complexity and competing constrain? The purpose is to deconstruct the process of managing construction site to investigate how a BIM approach to design and development as well as documentation might assist us to meet the future demands of implementation and site management practice. I will try to focus on present techniques used and successfully implemented examples, especially with the help of BIM tools to assist the process of site management. This report will show an outline methodology in regard to the site management work flow in practice. Particular emphasis will be placed upon the fast track nature of site implementation that is becoming more commonplace in the construction industry. These approaches, supported by property developed and implemented standard and procedures will assist to maximize the efficiency of our practices workflow as well as clarify some myths under the increasing pressure of contemporary site management. Keywords: BIM, Construction, Site Management, Site implementation, collision. Background Industrial Context Managing site is a process that consists of the building or assembling of infrastructure. Far from being a single activity, large scale construction is a feat of human multitasking. Normally, the job is managed by a project manager, and supervised by a construction manager, design engineer, construction engineer or project architect. For the successful management and execution of a construction project, effective planning and technical supports are essential. Involved with the design and execution of the infrastructure in question must consider the environmental impact of the work, the successful scheduling, budgeting, construction site safety, availability of building materials, logistics, inconvenience to the public caused by construction delays and bidding, etc. Participants in the whole managing process are constantly challenged to deliver successful projects despite tight budgets, limited manpower, accelerated schedules, and limited or conflicting information. The BIM concept en visages virtual construction of a facility prior to its actual physical construction, in order to reduce uncertainty, improve safety, work out problems, and simulate and analyze potential impacts.  [1]  Sub-contractors from every trade can input critical information into the model before beginning construction, with opportunities to pre-fabricate or pre-assemble some systems off-site. Problem Of course, BIM is an absolutely wonderful tool, and it has great potential to streamline costs, processes and time, to help different disciplines communicate effectively and to ensure little confusion on a construction site. But to get to that promised land of benefits, you have to pass through the wilderness of adoption, which always seems to hinge on organizational change, not technology. This is the inconvenient truth. Without having a clear concept and following some myths, BIM has become another cost, instead of a cost-savings tool for site management. Learning Objectives: What is BIM? What is virtual construction and how it helps to manage site? What is BIM 3D to 6D approaches for construction site management? How BIM collaborate all contractor works in a single platform to the project from collision? Approach Masters(ConREM) Course materials of Product Modeling, literatures, recent real estate journals, Conference Lectures of world renowned practicing BIM experts and site managers of these days were my key features for investigation and analysis of this discussion topic. Course materials were well organized and highly informative to understand BIM and personally I have used 2D / 3D CAD for more than 2 years and have had the opportunity to work in a largest construction site (satellite city) in Bangladesh as a Project Engineer in my professional career. Analysis What is BIM? Building Information Modeling (BIM) is a digital representation of physical and functional characteristics of a facility. A BIM is a shared knowledge resource for information about a facility forming a reliable basis for decisions during its life-cycle; defined as existing from earliest conception to demolition.  [2]  For the professionals involved in a project, BIM enables a virtual information model to be handed from the design team (architects, surveyors, civil, structural and building services engineers, etc.) to the main contractor and subcontractors and then on to the owner/operator; each professional adds discipline-specific knowledge to the single shared model. This reduces information losses that traditionally occurred when a new team takes ownership of the project, and provides more extensive information to owners of complex structures. BIM can be used to demonstrate the entire building life cycle, supporting processes including cost management, construction management, project management and facility operation. Quantities and shared properties of materials can be extracted easily. Scopes of work can be isolated and defined. Systems, assemblies and sequences can be shown in a relative scale with the entire facility or group of facilities. Dynamic information about the building, such as sensor measurements and control signals from the building systems, can also be incorporated within BIM to support analysis of building operation and maintenance.  [3]  BIM also prevents errors by enabling conflict or clash detection whereby the computer model visually highlights to the team where parts of the building (e.g.: structural frame and building services pipes or ducts) may wrongly intersect. Features of BIM in site management One of the features of BIM in site management is Virtual design and construction. Virtual Design and Construction is the use of integrated multi-disciplinary performance models of design-construction projects to support explicit and public business objectives. Virtual models are virtual because they show computer-based descriptions of the project. The Virtual project model emphasizes those aspects of the project that can be designed and managed, i.e., the product (typically a building or plant), the organization that will define, design, construct and operate it, and the process that the site management teams will follow. These models are logically integrated in the sense that they all can access shared data, and if a user highlights or changes an aspect of one, the integrated models can highlight or change the dependent aspects of related models. The models are multi-disciplinary in the sense that they represent the Architect, Engineering, Contractor (AEC) and Owner of the project, as well as relevant sub disciplines. The models are performance models in the sense that they predict some aspects of project performance, track many that are relevant, and can show predicted and measured performance in relationship to stated project performance objectives. 3D Model Model walkthroughs: These provide a great visualization tool enabling designers and contractors to work together to identify and resolve problems with the help of the model before walking on-site. Clash detection: Traditionally design drawings must be coordinated to assure that different building systems do not clash and can actually be constructed in the allowed space. Accordingly, most clashes are identified when the contractor receives the design drawings and everyone is on-site and working. With clashes being detected so late, delay is caused and decisions need to be made very quickly in order to provide a solution. BIM enables potential problems to be identified early in the design phase and resolved before construction begins. Illustrating the advantages of BIM, one project for the General Services Administration in America saw BIM model reviewers find 257 constructability issues and 7,213 conflicts. On the same project, traditional plan reviewers found six constructability issues and one conflict. Project visualization: Simple schedule simulation can show the owner what the building will look like as construction progresses. This provides a very useful and successful marketing tool for all those involved in a project. Contractors can also use project visualization to understand how the building will come together. Virtual mock-up models: Often on large projects the owner will request physical mock-up models so they can visualize, better understand and make decisions about the aesthetics and the functionality of part of the project. BIM modeling enables virtual mock-ups to be made and tested for a fraction of the cost. Prefabrication: The level of construction information in a BIM model means that prefabrication can be utilized with greater assurance that prefabricated components will fit once on-site. As a result, more construction work can be performed offsite, cost efficiently, in controlled factory conditions and then efficiently installed. 4D Time Construction planning and management: BIM models provide a means of verifying site logistics and yard operations by including tools to visually depict the space utilization of the job site throughout a projects construction. The model can include temporary components such as cranes, Lorries and fencing. Traffic access routes for lorries, cranes, lifts, and other large items can also be incorporated into the model as part of the logistics plan. Tools can further be used to enhance the planning and monitoring of health and safety precautions needed on-site as the project progresses. Schedule visualization: By watching the schedule visualization, project members will be able to make sound decisions based upon multiple sources of accurate real-time information. Within the BIM model a chart can be used to show the critical path and visually show the dependency of some sequences on others. As the design is changed, advanced BIM models will be able to automatically identify those changes that will affect the critical path and indicate what there corresponding impact will be on the overall delivery of the project. 5D Cost Quantity Takeoffs: To determine a projects construction cost and requirements, contractors traditionally perform material take-offs manually, a process fraught with the potential for error. With BIM, the model includes information that allows a contractor to accurately and rapidly generate an array of essential estimating information, such as materials quantities and costs, size and area estimates, and productivity projections. As changes are made, estimating information automatically adjusts, allowing greater contractor productivity. Real Time cost estimating: In a BIM model cost data can be added to each object enabling the model to automatically calculate a rough estimate of material costs. This provides a valuable tool for designers, enabling them to conduct value engineering. However, it should be noted that overall project pricing would still require the expertise of a cost estimator. 6D Facilities Management Lifecycle management: Where a model is created by the designer and updated throughout the construction phase, it will have the capacity to become an as built model, which also can be turned over to the owner. The model will be able to contain all of the specifications, operation and maintenance (OM) manuals and warranty information, useful for future maintenance. This eliminates the problems that can currently be experienced if the OM manual has been misplaced or is kept at a remote location. Data Capture: Sensors can feed back and record data relevant to the operation phase of a building, enabling BIM to be used to model and evaluate energy efficiency, monitor a buildings life cycle costs and optimize its cost efficiency. It also enables the owner to evaluate the cost-effectiveness of any proposed upgrades. Project communication and Collaboration Communication is essential to integrated site management processes. Without tools that simplify communication and allow the decision maker to make timely decisions, it is difficult to minimize errors and keep everyone in the loop. A collaborative approach by BIM to project communications is the best way to minimize problems. In an integrated process, it is the only way. Different BIM models ideally, a construction project would utilize a single BIM model used by designers, contractors, subcontractors and fabricators for all purposes. Each party could access the model at will, adding content that all others could immediately utilize. The reality is that for many years there will rarely be a single BIM model. The architect may have its design model, each engineer may have an analysis model for its discipline, and the contractor may have a construction simulation model and the fabricator its shop drawing or fabrication model. Interoperability the sharing of information between these di fferent models is critical to the collaborative use of BIM, by assuring that each model consistently represents the same building. However, current technologies, and levels of BIM adoption, do not yet allow seamless coordination between different BIM models. The use of multiple models undermines the collaborative use of BIM and prevents project parties from reaping the full benefits of BIMs capabilities. Identify Collisions before They Cause Issues in the Field: Heres an example of how BIM can dramatically reduce construction cost overruns. KAI was providing BIM services for a large hospital project already under construction. When the managers integrated the MEP, HVAC and fire protection drawings into BIM model, they detected a potential collision between the electrical cable raceways and the HVAC. Then they met with the owner, the designer and the affected contractors to review the 3-D BIM model and work out the best solution for co-locating the raceways and the HVAC. The three-hour meeting saved thousands of dollars in change orders and weeks of potential construction delays. In addition to collision detection, BIM enables the cost-saving power of reusability. For example, for health-care portfolio, they developed standard hospital room types in our BIM system that they continuously adapt for standard components, such as wall and bathroom designs. That allows them to build quickly and keep costs competitive. BIM also makes more off-site fabrication possible. BIMs benefits for general contractors include higher quality work completed on a faster schedule, better design visualization, ability to clarify and control scope of work, more detailed scheduling and phasing, more accurate estimates and quantity takeoffs, improved spatial coordination and, of course, better collision detection. Results and Business Impacts Key Findings BIM building information modelling is a co-ordinated set of processes, supported by technology, that add value by creating, managing and sharing the properties of an asset throughout its lifecycle. BIM incorporates data physical, commercial, environmental, and operational on every element of a developments design. Better outcomes through collaboration All project partners different design disciplines, the customer, contractor, specialists and suppliers use a single, shared 3D model, cultivating collaborative working relationships. This ensures everyone is focused on achieving best value, from project inception to eventual decommissioning. Enhanced performance BIM makes possible swift and accurate comparison of different design options, enabling development of more efficient, cost-effective and sustainable solutions. Optimised solutions Through deployment of new generative modelling technologies, solutions can be cost-effectively optimised against agreed parameters. Greater predictability Projects can be visualised at an early stage, giving owners and operators a clear idea of design intent and allowing them to modify the design to achieve the outcomes they want. In advance of construction, BIM also enables the project team to build the project in a virtual environment, rehearsing complex procedures, optimising temporary works designs and planning procurement of materials, equipment and manpower. Faster project delivery Time savings, up to 50%, can be achieved by agreeing the design concept early in project development to eliminate late stage design changes; using standard design elements when practicable; resolving complex construction details before the project goes on site; avoiding clashes; taking advantage of intelligence and automation within the model to check design integrity and estimate quantities; producing fabrication and construction drawings from the model; and using data to control construction equipment. Reduced safety risk Crowd behaviour and fire modelling capability enable designs to be optimised for public safety. Asset managers can use the 3D model to enhance operational safety. Contractors can minimise construction risks by reviewing complex details or procedures before going on site. Fits first time Integrating multidisciplinary design inputs using a single 3D model allows interface issues to be identified and resolved in advance of construction, eliminating the cost and time impacts of redesign. The model also enables new and existing assets to be integrated seamlessly. Reduced waste Exact quantity take-offs mean that materials are not over-ordered. Precise programme scheduling enables just-in-time delivery of materials and equipment, reducing potential for damage. Use of BIM for automated fabrication of equipment and components enables more efficient materials handling and waste recovery. Whole life asset management BIM models contain product information that assists with commissioning, operation and maintenance activities for example sequences for start-up and shut-down, interactive 3D diagrams showing how to take apart and reassemble equipment items and specifications allowing replacement parts to be ordered. Continual improvement Members of the project team can feed back information about the performance of processes and items of equipment, driving improvements on subsequent projects Business Impact BIM is the future of construction and long term facility management but there is still much confusion about what exactly it is and how it should be utilized and implemented. BIM is a relatively new technology in an industry typically slow to adopt change. Yet many early adopters are confident that BIM will grow to play an even more crucial role in building documentation. BIM provides the potential for a virtual information model to be handed from Design Team (architects, surveyors, consulting engineers, and others) to Contractor and Subcontractors and then to the Owner, each adding their own additional discipline-specific knowledge and tracking of changes to the single model. The result greatly reduces information losses in transfer. It also prevents errors made at the different stages of development/construction by allowing the use of conflict detection where the model actually informs the team about parts of the building in conflict or clashing. It also offers detailed computer visualization of each part in relation to the total building. Conclusion BIM is much more than an electronic drawing tool. In a nutshell, BIM is the creation of a complete digital representation of all stages of the building process in order to facilitate the exchange of project information in a digital format. Driven by an information-rich database, it enables members of the project team to simulate the structure and all of its systems in three dimensions and to share this information. The drawings, specifications and construction details are integral to the model. As a result, the team members are able to identify design issues and construction conflicts well before the first earth mover arrives at the site. A project can realize its greatest potential and highest value when it is collaboratively designed and built that is, when the entire design team works together starting in the early planning and design phase. When effectively used by all key members of a project team the architecture/engineering firm (A/E), general contractor or construction manage r, and specialty contractors, in particular, the mechanical, electrical, plumbing and fire protection contractors BIM is a platform for true collaboration. In fact, input from the mechanical, electrical, plumbing and fire protection contractors in the design phase is critically important to prevent collisions or conflicts in the field. Practical Tips and Key Lessons: Virtual modeling by BIM 3D to 6D approach Cost saving More organized site management Prediction of site problems Collaboration of site works Well scheduled management of site Acknowledgements I would like to thanks my BIM course tutor Janne Salin (part time lecturer, ConREM) and Pà ¤ivi Jà ¤và ¤jà ¤ (teacher, ConREM) for providing me helpful information in the field of Building Information Modeling.