Ancient Greek Theatre | Lysistrata

Ancient Greek Theatre | Lysistrata Ancient Greek theatre has been a fascination to millions of people across the centuries. Theatre is one of the most important innovations of the Greek civilization. Ancient Greek theatre which began as a religious ceremony eventually became as expressed by Cohen a mixture of myth, legend, philosophy, social commentary, poetry, dance, music, public participation, and visual splendor (as cited in Phillips, 2000). The well known playwrights Aeschylus, Sophocles, Euripides, Aristophanes and others have contributed largely in the teachings of nobleness, morality, courage, and patriotism throughout time. Many of the stories written Oedipus, Medea, Antigone etc. have endured the passage of time. Moreover, audiences contribution was crucial in ancient Greek theatre because poets success and recognition as good representatives of the Greek culture and civilization largely depended on the audiences negative/positive feedback. From the Antiquity, the role of Greek theatre has not altered. It wa s and still is used to be entertaining, frivolous, and instructional. Greek theaters were located in outdoor spaces which were known as amphitheaters. The amphitheater was purposely chosen by the Greeks to hold these venues not only because they preferred being outdoors but also because they used the construction methods available in their time period to create the most useful and efficient space possible to be used in producing the type of entertainment that was popular in their culture as stated by John Holloway (2010). Greek theatre consisted of four major components: the Orchestra which was the circular dancing floor where the chorus would sing, dance, and act together with the actors, Theatron which was the viewing place, Skene which was the tent or the decorated building behind the stage, and Parados which was the passageways used by the chorus, actors, and audience as entrances and exits to the amphitheater (as shown in figure 1). Figure 1 Greek Theatre Note. This figure is retreived from http://webcache.googleusercontent.com/ search?q=cache:v9_sNzGD5hsJ:www.slideshare.net Nevertheless, ancient Greek theatre cannot be demonstrated without shedding the light on Athens. Athens was a Greek city-state identified for its political, military, and cultural power. Athens was considered the center of Greek culture and theatre. Greek theatre originally initiated with Athens festivals. Athens had four festivals for worshipping the god of fertility and wine Dionysus who was the son of the god Zeus and the mortal Semele. The Athenians celebrated their annual fertility four tribal festivals known as Festival of the Wine Jugs and Old Dionysia in March with a whole week of public wine drinking and phallus, penis worshipping religious orgy (Cohen,n.d.;Phillips, 2000). The religious rites for these festivals eventually took the shape of poetry that later developed to become plays. Greek plays and drama started as an entertaining event that developed to become a powerful medium of communicating ideas. Theatre played an important role in the ancient Greek civilization because it was reflecting the flaws and values of the Greek culture. It mainly focused on solving the human conflicts and problems of the day but with a supernatural element (god or goddess). The theatre that focused on exposing societys flaws benefited the audience who would learn from them. It should be noted here that the body language used in the Greek theatre played an important role in delivering the message to the spectators. As said by Heins-Uwe Haus (1995), We feel obliged to visualize the events of the play, if we want to grasp something of the spirit and the roots of the dramatic heritage of Sophocles. It was this fusion of the artistic and the political, the formal and the philosophical, that made this experience unique. Therefore, the people in Greece were on intimate relations with th e body where they used body language as a major part of the Greek drama. After scrutinizing the Greek drama, it becomes obvious that gods in Greek society were viewed in human terms. For instance, gods can have emotions of sadness, happiness, and emotions of love; they can hold grudges, and can fight with each other. The gods in Greek plays were, like humans, uncertain of their destiny. Additionally, humanity was strongly concerned in ancient Greek drama where humans were elevated from animals. Human harmony depended on the interaction between human and divine forces where peace would be endangered if disharmony existed (Tripod members, 2004). Figure 2. Theatre Masks Note. Retrieved from http://www.crystalinks.com/greektheater.html Greek plays consisted of two major types: tragedy and comedy. The two masks, in figure 2, symbolize both the comedy and tragedy aspects of the Greek Theatre. These two masks that represent duality were worn in ancient Greece during the golden age, around 500 300 BC. With respect to tragedy, it was expressed by Aristotle as: an imitation of an important and complete action, which has a specific length, written in an embellished language, with its separate parts set in order and not randomly, in active and not narrative form, tending through pity and fear to the catharsis of passions. The word tragedy was derived from the words Tragos meaning goat and ode meaning song. The reason behind this vague origin had to do with two possibilities: the first which was related to the choruses who were dressed in lion-skins of goats, and the second which was linked to the prize for best song that was a goat. Ancient Greek tragedy mainly depended on stories of myth or history but with varied interpretations of events. It mainly focused on psychological and ethical attributes of characters instead of physical and sociological ones. Tragedy was dominated by the works and innovations of three well-known playwrights: Aeschylus (525-456 B.C.) who was known for his tragic trilogy the Oresteia which enlarge the possibilities for dramatics through the com munication between two characters in his plays. Aeschylus made use of a third character; however, Sophocles (496-406 B.C.) was the one who actually began it. The latter was known for his trilogy Oedipus Rex where his plays decreased the job of the chorus in Greek drama in order to enhance the interaction between characters and the progress of the character itself. The third tragedian was Euripides (480-406 B.C.) who indicated the ultimate form of drama and employed a more naturalistic and human aspects in his plays. An example of tragedy can be the famous speech of Macbeth (Tripod members, 2004): Tomorrow, and tomorrow, and tomorrow, Creeps in this petty pace from day to day, To the last syllable of recorded time; And all our yesterdays have lighted fools The way to dusty death. Out, out, brief candle! Lifes but a walking shadow; a poor player, That struts and frets his hour upon the stage, And then is heard no more: It is a tale Told by an idiot, full of sound and fury, Signifying nothing. With respect to comedy, the word comedy was derived from Comoi which was the name of a god meaning amusement and entertainment. It was usually based on a happy idea that used exaggerated, ridiculous, and sensual pleasures; for instance, a peace with a power or sex strike to stop war. Comedy plays commented and criticized contemporary society, politics, literature and Peloponnesian War. Two playwrights were famous in this domain: Aristophanes (448-380 B.C.) and Menander (342-292 B.C.). Comedy was not as popular as tragedy at first. However, the popularity of Comedy was accompanied with the diminishing of the popularity of tragedy which highly represented the role of theatre. Therefore, tragedy was at its peak in Greek society when the society was at its height whereas comedy (a means for decreasing frustrations) was at its peak during the decline of Greek government. A good example of comedy can be a funny tale about a strong woman Lysistrata who led a female union to stop the war in Greece. This play, written by Aristophanes, can be a good demonstration of the role of women in ancient Greek time. Women, in this play, were revealed as deceiving, mischievous, strong, smart, cunning, and as being leaders. Lysistratas cunning was shown through her great plan of refusing sex by the wives to their husbands. She knew that by refusing sex, peace would be gained since men would not be able to resist this situation. Moreover, what revealed the cleverness of women was when they took over the Akropolis. Lysistrata was able to give a speech on how to run the government and was capable of changing the situations that she didnt like; she was a true clever leader. For instance, Lysistrata mentioned: If we sat around at home all made up, and walked past them wearing only our see-through underwear and with our pubes plucked in a neat triangle, and our husbands got hard and hankered to ball us, but we didnt go near them and kept away, theyd sue for peace, and pretty quick, you can count on that! (as cited in Gruber-Miller, 1987). Also, Lysistrata said: The older women are assigned that part: while were working out our agreement down here, theyll occupy the Akropolis, pretending to be up there for a sacrifice (as cited in Gruber-Miller, 1987). The Warriors in Lysistrata said (Tripod members, 2004): First Speaker: For through mans heart there runs in flood A natural and noble taste for blood Second Speaker: To form a ring and fight Third Speaker: To cut off heads at sight All in Unison: It is our right! Youth Come, listen now to the good old days when children, strange to tell, were seen not heard, led a simple life, in short were brought up well. Although women were not permitted to engage in ancient Greek plays or even to be with the audience, women made their own festivals in order to gather and discuss their issues with each other. Women played an important role in the Greek society; it was like what people nowadays in our society say behind a great man there is a woman. It was the same case where behind every hero there was a woman. Greek theatre spread its cultural influences to Egypt, the Middle East, Rome, and then the whole world. This indicates how much the Greek theatre has influenced our modern theater. Without ancient theater, the form of entertainment nowadays may not have existed. As indicated by Rebekah Martin (2006):Without the influences of Dionysus festivals and Greek drama, Shakespeare would have no foundation, and Andrew Lloyd Webber would be out of a job. Therefore, the roots of drama have affected everything from radio drama to modern cinema.

Linux Versus Windows NT Essay -- essays research papers

Comparing any network operating system is really like comparing an apple to an orange. To judge between the underlying functionality of each operating system geared towards different networking environments is too broad of a subject to come to a reasonable conclusion. However, one could argue about the advantages and disadvantages pertaining to the Unix based Linux operating system and the infamous Windows NT operating system. I can compare and contrast these two operating systems, but I can’t take a strong stand because it all depends on a number of situations including the different networking environments, the applications that are readily available, and most important what the user wants. The goal is to find out which of these two operating systems is the lesser of two evils by examining their features. I have decided not to discuss cost because it goes without saying: Linux wins the price to performance ratio. What is more important to discuss is the initial hardware and software fees, and maintenance and reliability which often go hand in hand. According to Sunworld, the estimated minimal required hardware costs that would go with a Linux machine is $200. In an NT machine, the minimal hardware cost rose up to $1300. This is because NT requires at least a 486 Pentium with 16MB of RAM. Linux can run fine on a 386 computer with only 8MB of RAM. What do the majority of users need a computer for? Mainly word processing and the use of a database program. An NT user doesn’t have to go with Microsoft Office, but a lot of people do, costing a couple hundred dollars. Linux can run an Office Suite program that is very similar to Office for at least half the cost. Even a free version of WordPerfect 8 is available for Linux. A Linux system comes with a range of development tools (C/C++ Compiler, Perl, Tcl/Tk, Python, CORBA, Ada, Pascal, Lisp, REXX, Java, etc., as well as many text editors and integrated development environments), all of which are free. In order to create software under Linux, there is no expensive package to buy. Many NT users complain about system crashes or the dreaded “blue screen of death.'; NT systems face a lot of down times, which creates a problem for mission critical situations. It is very frustrating to be working on something for a couple of hours and see it vanish or crash. Unix based systems have experie... ...n that path. NT, however, does not provide the source code; therefore, limiting the user to only Microsoft’s networking and programming solutions. The creator of Linux, Linus Torvalds, developed this operating system using past versions of Unix strengths, and avoiding the weaknesses and flaws that have been created for more than 30 years. Linus also got help from would be programmers from all over, many being hackers, to create this sophisticated operating system. Having a wide variety of help and feedback supports the integration of a system that can satisfy most users. NT, on the other hand, is developed by their own team, not taking much consideration to what consumers really want to see. Although this report isn’t very cohesive to intervene between each subject, I think it provides grounds to see clearly how well Linux presents itself over NT. Although Linux is still in its primitive stages, the mark it has put in this world is quite remarkable. These early version of Linux provides a stepping stone for later versions to come, and possibly dominate the market when executives and upper level managers alike come to see that Linux is a great industry solution.

Classroom Incidents Essay

A classroom incident is an unexpected event that occurs in a classroom causing disturbance or presenting a safety risk. A classroom incident can affect a teacher, a student or all the members of the classroom. There are many critical incidents that have occurred between teachers and students or among students. A critical classroom incident either spoils the student-student relationship or the teacher-student relationship. Past classroom incidents can offer important lessons that can be utilized in adopting the right ways of managing similar incidents in the future (Levin & Nolan, 2010). Incident related to cheating Adam reported his classmate Moses to the class teacher because of his cheating habit. Moses often copied the work of his classmates. Adam also notified the teacher that Moses was cheating in exams. During exams, he would collaborate with other students to exchange exam papers. Moses denied all the allegations. He said that Adam was only afraid of competition. However, it was a fact that Moses cheated in class work and in exams. He was spending most of his time perfecting the art of cheating rather than reading. The teacher was mad at Moses and decided to investigate the problem. However, he was unable to catch Moses or any other student cheating. Ways in which things went well or badly. Many things went the wrong way during the critical cheating incident. The teacher was frustrated by the cheating allegations. His frustration was even more when he couldn’t unearth and stop the cheating. The teacher’s inability to catch Moses and his company could tempt other students to cheat too. Moreover, the fact that some individuals were cheating was a blow to the trust of the students on the school’s examination system. Nevertheless, the same incident had some positive aspects. It is evident that Moses and his group were driven by the urge to achieve better results. They went into cheating in order to have good grades just like the rest of the students. The teacher was also able to establish the cheating problem which needed an urgent solution. Lessons learned from the incident. The cheating problem occurred because the student involved had realized that he had a task to deliver. He had to be successful in school. The teacher’s inability to unearth the root of the cause or to catch the students red handed shows that a different approach should have been applied. Incase of uncertainty, it is wiser not to rush for a solution. Instead, take your time and come up with the best tactic. The teacher should have thought of the benefits and consequences of his solution before going to the ground. May be transforming the cheating behavior would be better than simply deciding to punish the offenders. It can be concluded that cheating is a common incident in many classrooms and that it should be handled with care to avoid the effects of the failure to curb it. Similarly, every other classroom problem should be handled with caution (Walters & Frei 2007). Incident related to Rudeness During an afternoon class, a teacher wanted to check the assignment of Brown, one of his students. Brown responded rudely to the teachers request using inappropriate language. The teacher was frustrated. The other students watched in dismay. Brown was known due to his bad behavior and attitude. He never appreciated the importance of his fellow students and teachers. He felt superior and had a big ego. He always kept showing off. He would disregard warnings from prefects and teachers. Ways in which things went well or badly. The incident was wrong. The teacher felt disrespected by a student. He was mad because of the way Brown responded. Brown’s actions were against the values of the teacher-student relationship. At least the teacher should have been treated with his deserved respect. The rest of the class felt unappreciated. At least, Brown should have shown his uncontrollable ego out of the classroom. The students were also disappointed by Brown’s attitude. They felt rejected and abused. This critical incident had interfered with the right values of the student-student relationship. However, the same incident still has a positive side. The differences between the students were established. Brown had a desire to establish his own status although he followed the wrong route. His ego could be used to show that he had a low-esteem. He hid behind his rudeness and pretence to retain a sense of respect from the rest of the students. Brown’s behavior had a positive message to the other students. Since he avoided the other students, he had no friend. A friend would have helped him with the assignment. Lessons learned from the incident. The student was an attention seeker. He exploded once he got the attention of the entire class. The teacher was wise enough not to react harshly. The situation could have been worse if the teacher had lost his tempers. The class could have been treated to a more dramatic scene. It is important to note that students come from different backgrounds. Different students also have different levels of self esteem. Teachers should try to know the kind of students they are dealing with in order to handle them accordingly. There is a need to engage the students in order to know their grievances. Had the students reported Brown’s behavior in advance, the incident could have been avoided. According to Dixie (2003), counseling is always applicable as a good method to discard bad morals. Brown could have been assisted through counseling. References Dixie, G. (2003). Managing your classroom. London [u. a. ]: Continuum. Levin, J. , & Nolan, J. F. (2010). Principles of classroom management: A professional decision-making model. Boston: Pearson. Walters, J. , & Frei, S. (2007). Managing classroom behavior and discipline. Huntington Beach, CA: Shell Education.

Essay Sample on Sharks and Their Similarity with Humans

Essay Sample on Sharks and Their Similarity with Humans Sharks are well known for their incredible resistance to disease. The exact reason for this resistance has always been a bit of a mystery. While performing research as a graduate student almost thirty years ago, John Marchalonis took several milliliters of blood from the heart of a shark. Marchalonis discovered two proteins, one large and one small, which could link together to form a Y-shaped structure. This Y-shaped structure, which consisted of the two proteins, had the ability to stick tightly to chemicals that did not belong inside the shark. This was an immune system response that would destroy the foreign invaders. This finding showed that sharks have disease-fighting antibodies that are similar to those found in humans. Currently, as the head of Microbiology and Immunology at the University of Arizona, Marchalonis is still studying sharks, skates, rays and shark cousins. He is comparing them with humans in the hopes of uncovering some of the early stages in the evolution of the immune system. Even though sharks are vertebrates, our evolutionary paths went their separate ways over 400 million years ago. This may uncover possible answers to questions concerning the evolution of the immune system. The immune response depends on antibodies and three other immune proteins known as T-Cell receptors (TCRs), MHC proteins and RAG proteins. Scientists have been unable to detect the presence of these proteins and antibodies in any group that evolved before sharks. This is one reason that sharks are being studied so heavily but, even with the presence of antibodies and other important proteins, sharks exhibit a rather sub-par immune system. There have been experiments in which sharks were injected with foreign proteins. The sharks did create antibodies to bind to the foreign proteins but the response did not improve upon repeated injections as it does in humans. Even with these findings, sharks are known to be very disease resistant. Contrary to popular belief, sharks do get cancer but it doesn’t happen easily. Scientists must somehow make sense of the shark’s rather substandard immune capacity. One possibility could be that sharks do not require the same immune system fu nctions humans do in order to survive. A human’s acquired immune system is made up of antibodies and T-Cells. The acquired immune system is responsible for recognizing foreign invaders and allows our body to make the distinction between self and non-self. Antibodies recognize antigens and bind to them. As antibodies bind to antigens, they essentially are being singled out for destruction. Humans can produce as many as one hundred million distinct antibodies, which allows for quite a bit of protection against foreign invaders. As our body cuts and rejoins DNA to make up the Y-shaped antibodies (found in sharks as well) many tiny mistakes are made which leads to even more diversity. This diversity, along with DNA cutting, allows humans to fight off many different foreign invaders without requiring one dedicated gene to create each antibody and TCR. Even though a shark can cut DNA in a similar fashion to humans, they also have more light and heavy chain genes. Sharks not only possess a remarkable immune system but also produce a steroid called squalamine. According to Mike Zasloff, President of Research of Magainin Pharmaceuticals, sharks rely less on TCRs and antibodies and more on squalamine. Squalamine, as well as other shark chemicals, are considered potent killers of many bacteria and also seem to ward of viral infections. Magainin Pharmaceuticals is trying to develop squalamine for commercial use in prescriptions like the health food stores which sell shark cartilage since the early 1990’s. Many companies and people have been quick to point out the benefits of shark cartilage even though most of the claims have not been proven by true scientific research. Unfortunately, sharks are being over fished worldwide because of the cartilage craze. The research that John Marchalonis began is really just the beginning of a significant study. As the research has found, sharks are very resistant to infection and sickness. If these abilities can be brought to the human species, then we have a lot to look forward to. Less sickness and better resistance to viral infections are only two possible benefits that could come from Marchalonis’ research. There will always be a debate on ethics when DNA is concerned. Many religious sects do not believe in research involving DNA because they feel it is science’s way of â€Å"playing God†. I feel that if this research can prevent sickness or be able to fight off infections, then science should pursue in the effort to do more research. You can order a custom essay, term paper, research paper, thesis or dissertation on Sharks at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.

Factors that Limit School Effectiveness

Factors that Limit School Effectiveness Districts, schools, administrators, and teachers are continuously in the spotlight and rightfully so. Educating our youth is an essential part of our national infrastructure. Education has such a profound impact on society as a whole that those responsible for educating should receive extra attention. These people should be celebrated and championed for their efforts. However, the reality is that education as a whole is looked down upon and often mocked. There are so many factors beyond any one person’s control that can strip school effectiveness. The truth is that the majority of teachers and administrators do the best they can with what they are given. Each school is different. There are schools that unquestionably have more limiting factors than others when it comes to the overall effectiveness. There are several factors that many schools deal with on a daily basis that strip school effectiveness. Some of these factors can be controlled, but all will likely never entirely go away. Poor Attendance Attendance matters. A teacher cannot possibly do their job if a student is not there. While a student can do the makeup work, it is likely that they learn less than they would have by being there for the original instruction. Absences add up quickly. A student who misses an average of ten school days a year will have missed an entire school year by the time they graduate high school. Poor attendance severely limits a both a teacher’s overall effectiveness and a student’s learning potential. Poor attendance plagues schools across the country. Excessive Tardiness/Leaving Early Excessive tardiness can be hard to get under control. For elementary and junior high/middle school students, it is difficult to hold them accountable when it their parent’s responsibility to get them to school on time. Junior high/middle school and high school students who have transition time between classes have multiple opportunities to be tardy each day. All of this time can quickly add up. It minimizes effectiveness in two ways. First a student who is routinely tardy misses a lot of class when you add up all that time. It also disrupts the teacher and student each time a student comes in tardy. Students who routinely leave early also minimize the effectiveness in the same way. Many parents believe that teachers do not teach the first fifteen minutes of the day and the last fifteen minutes of the day. However, all of this time adds up, and it will have an impact on that student. Schools have a set start time and a set end time. They expect their teachers to be teaching, and their students to be learning from the first bell until the last bell. Parents and students who do not respect that help strip school effectiveness. Student Discipline Dealing with discipline issues is a fact of life for teachers and administrators for every school. Each school faces different types and levels of discipline issues. However, the fact remains that all discipline issues disrupt the flow of a class and take valuable class time away for all students involved. Each time a student is sent to the principal’s office it takes away from learning time. This interruption in learning increases in cases where suspension is warranted. Student discipline issues occur on a daily basis. These continual disruptions do limit a school’s effectiveness. Schools can create policies that are rigid and strict, but they will likely never be able to eliminate discipline issues altogether. Lack of Parental Support Teachers will tell you that those students whose parents attend every parent teacher conference are often the ones whom they do not need to see. This is one small correlation between parental involvement and student success. Those parents who believe in education, push their kids at home, and support their child’s teacher give their child a better opportunity to succeed academically. If schools had 100% of parents who did those three things listed above, we would see a surge in academic success in schools across the country. Unfortunately, this is not the case for many children in our schools today. Many parents do not value education, do not do anything with their child at home, and only send them to school because they have to or because they view it as free baby sitting. Lack of Student Motivation Give a teacher a group of motivated students and you have a group of students in which the academic sky is the limit. Unfortunately, many students these days are not motivated to go to school to learn. Their motivation to go to school comes from being at school because they have to, participating in extra-curricular activities, or hanging out with their friends. Learning should be the number one motivation for all students, but it is rare when a student goes to school primarily for that purpose. Poor Public Perception The school used to be the focal point of every community. Teachers were respected and looked at to be pillars of society. Today there is a negative stigma associated with schools and teachers. This public perception has an impact on the job that a school can do. When people and the community talk negatively about a school, administrator, or teacher it undermines their authority and makes them less effective. Communities that support their school wholeheartedly have schools that are more effective. Those communities who do not provide support will have schools that are less effective than they could be. Lack of Funding Money is a crucial aspect when it comes to school success. Money affects key issues including class size, programs offered, curriculum, technology, professional development, etc. Each of these can have a profound effect on student success. When there are educational budget cuts, the quality of education each child receives will be affected. These budget cuts limit a school’s effectiveness. It does require a significant monetary investment to adequately educate our students. If cuts are made teachers and schools will figure a way out to make do with what they have, but their effectiveness will be influenced in some way by those cuts. Too Much Testing The overemphasis of standardized testing is limiting schools in their approach to education. Teachers have been forced to teach to the tests. This has led to a lack of creativity, an inability to implement activities which address real life issues, and has taken authentic learning experiences away in virtually every classroom. Due to the high stakes associated with these assessments teachers and students believe all their time should be devoted to preparing and taking tests. This has had a negative impact on school effectiveness and is an issue that schools will find it difficult to overcome. Lack of Respect Education used to be a well respected profession. That respect has increasingly disappeared. Parents no longer take a teachers word on a matter that occurred in class. They talk terribly about their child’s teacher at home. Students do not listen to teachers in class. They can be argumentative, rude, and discourteous. Some of the blame in a case like this falls on the teacher, but students should have been raised to be respectful to adults in all cases. A lack of respect undermines a teacher’s authority, minimizing, and often zeroing out their effectiveness in the classroom. Bad Teachers A bad teacher and particularly a group of incompetent teachers can derail a school’s effectiveness quickly. Every student who has a poor teacher has the potential to fall behind academically. This problem has a trickle down effect in that it makes the next teacher’s job that much harder. Like any other profession there are those who should not have chosen teaching as a career. They simply are not cut out to do it. It is essential that administrators make quality hires, evaluate teachers thoroughly, and remove teachers quickly which do not live up to the school’s expectations.

Methodology for qualitiative study Research Paper

Methodology for qualitiative study - Research Paper Example Of particular interest is the Lebanese population living in Sydney. Much of the Lebanese population in the region is aware that Diabetes exists and many within the Lebanese community know what the disease is, through associated with family members and friends who have the disease. However, many barriers appear to exist in achieving a greater level of control of this serious health issue. There are also many barriers to prevention, that appear to be prevalent, among members of the Lebanese community in Sydney. In order to obtain a more thorough picture of how the Lebanese population views the health issue and assess what it knows about Diabetes, a research study has been conducted. It is hoped that results of the research will provide greater insights into the challenges in preventing and managing Diabetes, within the Lebanese immigrant population, living in Australia. Data can then be used to develop local or regional education and prevention programs that address the particular need s of the Lebanese population. ... Descriptive research is that which gathers information about a current condition. There is an emphasis on describing the condition, rather than on judging or interpreting results. The open-ended questions allow for study participants to provide answers that involve physical, emotional and psychological effects of having Diabetes, in the Lebanese culture. It is an experience that may be unique to this population, considering the unique features of the Lebanese culture. Descriptive research seeks to verify an existing hypothesis, related to the current condition. With respect to the Lebanese culture and the incidence of Diabetes, it is hypothesised that many cultural influences have a great impact on the incidence and management of the disease. Descriptive research focuses on explaining a current condition or issue in detail, allowing for a complete picture into how the condition is influenced, by a variety of factors. With respect to the local Lebanese population, descriptive research allows the researcher to gain a broader perspective into how Diabetes affects the individual, family, relationships, work, economic status and lifestyle of each participant. It also provides a picture of how each of these factors may influence the prevalence and management of Diabetes within the specific population. With descriptive research, the researcher typically has an idea of the kind of understanding or knowledge to be gained. Knowing how various members of the Lebanese community feel about Diabetes and their beliefs surrounding the disease can provide the researcher with ideas on where barriers to understanding and managing the disease lie. Â   As the purpose of this study

Market Segmentation Essay Example | Topics and Well Written Essays - 750 words

Market Segmentation - Essay Example Lastly, the company seeks for a unique marketing segment that is not being practised by their competitors. This plays a big role in enabling companies to achieve a high market share, thus generating a comfort factor since the buyers will see it as a market leader. Through this, most business entities are able to better their competitive positions and satisfy their customer needs (Burrows, 2010). For an adequate marketing strategy to take place, a manager has to determine and identify the boundaries within the market and with the help of a business plan, develop a clear definition of a business to be in operation. Then, the manager should get enough knowledge and all the relevant information about the goods and services provided by the competitors in relation to the basic requirements of the customers in the market. The company, therefore, would determine the methodology and variables to use in dividing its market into subsets. Research tools are introduced in the process of collectin g and analysing data with the purposes of identifying a homogenous segment which, at the same time, is heterogeneous to the other segments. Basing on the consumers’ behaviour, a company selects the variables that will assist it in creating a detailed profile of each distinct segment (Burrows, 2010). Then the marketing manager looks for the potential customer with needs and wants that require being satisfied in respect to the business they had identified in the previous steps. Finally a product and market plan is developed to make an appeal to a specific market segment. All these combined together will attract a customer to purchase a particular product that will satisfy his or her needs and wants. Market segmentation is considered as a decision making tool for most of the marketing managers in the selection of a target market for their goods and services. Product differentiation techniques have frustrated companies’ expectations since they were purposed to provide a va riety of products rather than offering different segments, therefore leading most of the companies to embrace the segmentation. Marketing managers use segmentation in defining the market, i.e. they are able to perceive their market from a consumer’s point of view rather than a manufacturer’s. Managers gain the knowledge and ability to rationalise policies for available commodities so that they can outshine their competitors by protecting their products from any competitive practice and also work towards achieving a high market share. They harmonise the different segments in a company by catering for the segments that are perceived to be more important, and minimising the competition between the goods and services within a company. This simply means that managers rely on the segmentation process to position ranges of their existing products (Croft, 1994). Since not all existing products can satisfy the needs of each segment, the managers identify the gaps and take an in itiative of launching a brand new or an already available commodity to solve the shortcoming. Companies with small distribution channels use segmentation to sell their goods and services in specific parts of a country. A marketing manager uses the GNP per capita and different behaviours of the customers in the area of concern to determine the marketing strategy to be used in meeting their needs. Demographic variable in market segmentation explains